Captivate Partners with Location Tech Companies to Deliver Geo-Targeted OOH Ads

Captivate is getting more sophisticated, collaborating with tech-savvy partners to deliver OOH ads based on its audiences’ interests and locations. This year, Captivate announced its “Places” platform, which centralizes its planning and data analytic tools and “puts them in one place for the marketplace,” Shapiro said.

LBMA Podcast: Gimbal & Drawbridge, Brightcodes, Wirecard & Garmin

On this week’s Location-Based Marketing association podcast: Phunware + Kontakt.io, Dstillery teams up with Captivate, Gimbal buys Drawbridge, Brightcodes, Wirecard + Garmin, Ericsson Emodo, Sao Paulo’s Yellow Line, Circle K goes Coke, Locomizer patent.

Dstillery and Captivate Partner to Go Beyond Location-Based Targeting

Audience targeting is getting smarter, and reaching new customers ideal for a given brand’s campaign is getting more feasible thanks to a partnership between location-based digital video network Captivate and marketing intelligence firm Dstillery.

Street Fight Daily: How Google Maps Changes Will Affect Businesses, Mobile Retail’s Future

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps Is Becoming More Personal and Useful, and Businesses Can Reap the Benefits… Forrester Estimates E-Commerce on Smartphones Will Hit $209 Billion in 2022… Amazon Go Expands to San Francisco and Chicago…

Captivate Adds Content Partners in Push for a 360-Degree Ad Solution

The company has 12 new content providers joining its digital place-based media network target consumers on screens in thousands of building elevators and lobbies across the U.S. The partners include Vox Media, Bloomberg, Billboard, Quartz, and The Hollywood Reporter, as well as Stadium sports video content.

Street Fight Daily: Self-Driving Cars Now Deliver Pizzas, Amazon Expands Advertising

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ford and Domino’s to Deliver Pizza Using Self-Driving Cars in New Test… Amazon Grows Its Programmatic Ad Business… Uber’s CEO Choice Faces a Question of Ambitions…

Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads

Digital media company Captivate announced today that it is teaming up with location analytics firm Placed to measure when consumers visit in-store locations after seeing digital ads in elevators. Consumers exposed to Captivate’s digital screens are cross-referenced with Placed’s app users to offer a new location visit measurement KPI.

Street Fight Daily: Social Platforms Bring Pubs Limited Cash, GM Enables In-Car Data with New SDK

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Deals with Facebook and Snapchat Are Popular, But They’re Not Big Money-Makers… GM’s New SDK for In-Car Infotainment Apps Offers Access to Nearly 400 Data Points… For Retail, the Next Big Tech-Driven Shakeup is Organizational…