LBMA Vidcast: Walmart and WhatsApp, Gucci Tries Out AR

Welcome to This Week in Location Based Marketing, a weekly vidcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show: Walmart Mexico accepts WhatsApp orders, Nex raises £2M for lunch discovery, Gucci lets try on shoes in AR, 7Eleven delivers to beaches & parks, Reveal Mobile launches foot traffic attribution, Trax acquires Shopkick.