AR | Street Fight

Who Will Own Your Augmented Reality?

Mike Boland

Who Will Own Your Augmented Reality?

Questions about AR ownership will be particularly contentious wherever money is changing hands, such as in AR advertising. Courts will face questions such as ownership of digital ad inventory when there are AR overlays on private property (or on other ads). There could be similar gray area in retail & commerce.

Street Fight Daily: Foursquare Teams with AccuWeather; Civil Builds Community-, Blockchain-Based Media Ecosystem

Joseph Zappa

Street Fight Daily: Foursquare Teams with AccuWeather; Civil Builds Community-, Blockchain-Based Media Ecosystem

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Foursquare Will Fuel AccuWeather’s New Location-Based Recommendations… Civil’s Bold Plan for the News Crisis: ‘Flip the Business Model on Its Head’… The IoT Market Gap: Consumer Knowledge Low, Smart Device Ownership High…

Street Fight Daily: Square Opens Its Platform to Developers, Google Pursues the Gamification Route

Joseph Zappa

Street Fight Daily: Square Opens Its Platform to Developers, Google Pursues the Gamification Route

TODAY IN LOCAL & DIGITAL MARKETING… Square Announces SDK, Opening Its Platform Directly to Developers for First Time… Google Hooks Up With Unity to Entice Advertisers with Game Supply… After Downgrading Publishers, Facebook Explores New Ways to Boost Them…

How AR Will Fundamentally Change Search, Participating in an ‘Internet of Places’

Mike Boland

How AR Will Fundamentally Change Search, Participating in an ‘Internet of Places’

Online-to-offline (O2O) commerce is one area where AR will find a home. Just think: Is there any better technology to unlock O2O commerce than one that literally melds physical and digital worlds? AR can shorten gaps in time and space that currently separate those interactions (e.g. search) from offline outcomes.

Who’s Using Local AR? And How Often?

Mike Boland

Who’s Using Local AR? And How Often?

According to a recent survey, AR users like what they see, with a whopping 73% reporting high or very high satisfaction. But non-users report explicit disinterest, with the biggest reason being the rather daunting “just not interested.” This presents a big hill for AR app developers to climb. 

Street Fight Daily: Google & Apple Boost Local AR, Foursquare’s New Location-Based Creative

Joseph Zappa

Street Fight Daily: Google & Apple Boost Local AR, Foursquare’s New Location-Based Creative

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Report: Smartphones, Developer Kits Drive Local AR and Visual Search… Foursquare’s New In-House Agency Will Pump Out Location-Based Creative… Marketers Still Shy Away from Venturing Too Deep into Ad Tech…

Street Fight Daily: AR/VR Market Grows 72% YOY, How Mall of America Leverages Local Tech

Joseph Zappa

Street Fight Daily: AR/VR Market Grows 72% YOY, How Mall of America Leverages Local Tech

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Content Market for Visual, Augmented Reality Hits $3 Billion… Even as Amazon Lurks, Drugstores Double Down on Bricks and Mortar… Is Google Using GDPR As an Excuse to Restrict Publisher and Advertiser Choices?…

Is Voice the Future of Local AR?

Mike Boland

Is Voice the Future of Local AR?

Visual AR won’t go away and is aligned with several use cases like gaming. But audio could get here sooner and take over a certain share of micro moments like getting informed about people or surroundings. We’re talking local discovery, shopping, and proximity-based social media.

Street Fight Daily: Facebook Launches Local Hotspots, Media Companies Shift to YouTube

Joseph Zappa

Street Fight Daily: Facebook Launches Local Hotspots, Media Companies Shift to YouTube

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Launches Express WiFi App for Its Local Business-Operated Hotspots… Why Media Companies Are Shifting Their Attention to YouTube… Why Publishers Are Eliminating Programmatic Silos…

The ABC’s of AR: Always Be Closing

Mike Boland

The ABC’s of AR: Always Be Closing

In these early days of augmented reality (AR), we’re learning a lot about consumer behavior and preferences — the same learning curve defined the early days of smartphone apps. One lesson so far is that consumer AR use cases will be fairly limited. It’s not a silver bullet and it’s not for everyone.