In this episode of Location Weekly, the Location-Based Marketing Association hosts Mike Peters, CMO, Optimizers, and Head of LBMA Sweden.
The team also covers GroundTruth and Yext announcing a new partnership, Reveal mobile releasing a free version of its Visit Local platform, and Facebook Shops launching in the U.S.
In this episode of Location Weekly, the Location-Based Marketing Association hosts two new guests: Denise McKenzie, director of the Benchmark Initiative at Geovation, and Walter Geer III, SVP, Group Creative Director, at TBWA/WorldHealth.
The team also covers Reveal Mobile being awarded a patent and raising fresh funding as well as EQ Works partnering with Opta Information to use location data for the insurance industry.
On this week’s Location-Based Marketing Association podcast: Walmart Mexico accepts WhatsApp orders, Nex raises £2M for lunch discovery, Gucci lets try on shoes in AR, 7Eleven delivers to beaches & parks, Reveal Mobile launches foot traffic attribution, Trax acquires Shopkick.
How is the increasing appeal of e-commerce and other digital options such as BOPIS—buy online, pick up in-store—affecting retail’s biggest day of the year? One consequence, data from Reveal Mobile indicates, is the end of the notoriously colossal lines that used to mark the beginning of Black Friday.
On this week’s LBMA podcast: RideYellow + LISNR, Bidooh goes to South Korea, Francesco Rinaldi’s “talking jars,” Reveal Mobile launches Visit platform, Foursquare measures TV with Inscape, Kroger finds its voice.
This holiday season, retailers with physical locations are working feverishly to compete against e-commerce giants like Amazon. Technologies that capture historical, location-based data from devices have become the next great hope for these brands, even as the physical and online shopping worlds continue to merge.
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Overnight app, Fuelcycle, Softbank’s Robot Priest, Smirnoff Cider + Locomizer.
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Capsule pharmacy, Sony & Shakira, Thin Film, InMarket, McDonald’s.
On the show: EyeLock & Diebold rename the ATM “Irving”; Screen commerce by Think&Go; Billy Bishop Airport DOOH’s the tunnel; Faking human stench to fight Dengue Fever; Emirates + Millennial Media; AT&T, Cisco, IBM, Intel and the city of IoT.