On this edition of Location Weekly from the Location-Based Marketing Association: X-Mode acquiring the assets of Location Sciences, Placer.ai raising $12M, Stasher getting $2.5M to help travelers stow their luggage, MGI acquiring Verve, Kroger launching a new lab on digital grocery innovation, and H&M launching pay later with Klarna in the US.
CCPA isn’t the only factor that will impact privacy and data collection. There are less-discussed and potentially more significant variables like the death of browser cookies and other tech-centric measures. Especially for location tracking, private sector influences and accelerants loom.
On this week’s Location-Based Marketing Association podcast: Vibenomics AOOH platform, Cerberus Interactive takes on location-based gaming, Southwest Airlines with ApplePay, Blis partners with Location Sciences, 7Eleven launches mobile checkout in NYC, Unacast releases Turbine platform.
Location Sciences analyzed 500 million digital location-targeted impressions in the US and UK in the first half of 2019. It concluded that for every $100,000 spent on location targeting, $29,000 fuels targeting outside the desired geographic range, and $36,000 in targeting does not produce strong enough signals to ensure accuracy.
On this week’s Location-Based Marketing Association podcast: Trial Run Media’s ABIE, Cheek-It’s scavenger hunt, JCDeacaux + Location Sciences, Macy’s launches OUT[FITS] with Pinterest, PlaceIQ partners with PMG on Old Navy, Admetrix + Locomizer. Research: S4M & LBMA contrast GDPR vs. CCPA
As the location data and marketing industries experience heightened calls for privacy and quality control, location data verification solution Location Sciences is expanding to the Americas. The London-based firm also announced on Tuesday morning its appointment of digital marketing veteran Warren Zenna to take the helm on this side of the Atlantic.
On this week’s Location-Based Marketing Association show: Phillips 66 + Honda, Location Sciences raises capital, City of Los Angeles sues IBM/Weather Channel, Mall of America, Kroger goes unmanned for delivery, Heineken sees geo-marketing success in UK.