LBMA: Digital Envoy Acquiring Location Sciences

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In this episode of Location Weekly, the Location-Based Marketing Association covers Digital Envoy acquiring Location Sciences, Campbells Soup and Universal Music’s QR code experiences, Stirista launching their Crosswalk geo-attribution platform, and Text Request launching location tracking by SMS.

LBMA Presents Location Weekly: Placer.ai Raises $12M; X-Mode Acquires Assets of Location Sciences

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On this edition of Location Weekly from the Location-Based Marketing Association: X-Mode acquiring the assets of Location Sciences, Placer.ai raising $12M, Stasher getting $2.5M to help travelers stow their luggage, MGI acquiring Verve, Kroger launching a new lab on digital grocery innovation, and H&M launching pay later with Klarna in the US.

2020’s Location-Privacy Winter: The iOS Edition

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CCPA isn’t the only factor that will impact privacy and data collection. There are less-discussed and potentially more significant variables like the death of browser cookies and other tech-centric measures. Especially for location tracking, private sector influences and accelerants loom.

LBMA Vidcast: Vibenomics, Southwest Airlines and ApplePay, Blis and Location Sciences

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On this week’s Location-Based Marketing Association podcast: Vibenomics AOOH platform, Cerberus Interactive takes on location-based gaming, Southwest Airlines with ApplePay, Blis partners with Location Sciences, 7Eleven launches mobile checkout in NYC, Unacast releases Turbine platform.

Report: Location Targeting Ecosystem Suffers from Inaccuracy

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Location Sciences analyzed 500 million digital location-targeted impressions in the US and UK in the first half of 2019. It concluded that for every $100,000 spent on location targeting, $29,000 fuels targeting outside the desired geographic range, and $36,000 in targeting does not produce strong enough signals to ensure accuracy. 

LBMA Vidcast: Macy’s & Pinterest; PlaceIQ, PMG, and Old Navy

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On this week’s Location-Based Marketing Association podcast: Trial Run Media’s ABIE, Cheek-It’s scavenger hunt, JCDeacaux + Location Sciences, Macy’s launches OUT[FITS] with Pinterest, PlaceIQ partners with PMG on Old Navy, Admetrix + Locomizer.  Research: S4M & LBMA contrast GDPR vs. CCPA

Location Data Verification Firm Location Sciences Expands to Americas

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As the location data and marketing industries experience heightened calls for privacy and quality control, location data verification solution Location Sciences is expanding to the Americas. The London-based firm also announced on Tuesday morning its appointment of digital marketing veteran Warren Zenna to take the helm on this side of the Atlantic.

food

LBMA Vidcast: Kroger Innovates, Location Sciences Raises Capital

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On this week’s Location-Based Marketing Association show: Phillips 66 + Honda, Location Sciences raises capital, City of Los Angeles sues IBM/Weather Channel, Mall of America, Kroger goes unmanned for delivery, Heineken sees geo-marketing success in UK.