BOPIS | Street Fight

Why Are Retailers Hesitant to Explore Omnichannel Opportunities?

Stephanie Miles

Why Are Retailers Hesitant to Explore Omnichannel Opportunities?

More than 90% of shoppers combine digital and physical channels on the path to purchase, and four in 10 online shoppers are using buy-online, pick-up-in-store (BOPIS) checkout options. But the big news coming out of the 2018 holiday season isn’t how many shoppers are taking advantage of online-to-offline fulfillment. It’s how few retailers are offering it.