Government Regulation Is Marketers’ Most Common Concern About Data-Driven Initiatives

Changing political headwinds and increased media attention on data collection and privacy are apparently rattling marketers, who named government regulation as an obstacle to data-driven campaigns more than any other single factor. That’s per a survey of U.S. marketers by¬†Winterberry Group and the Interactive Advertising Bureau, eMarketer reported.

online privacy

Interactive Advertising Bureau Europe Catches Heat from Privacy Advocates

Johnny Ryan, chief policy and industry officer at Brave, a privacy-first web browser, filed a complaint with the Irish Data Commission against Interactive Advertising Bureau Europe on Tuesday evening based on the latter’s alleged violation of GDPR. A statement circulated by Brave on Tuesday identified IAB Europe as a leading lobbyist for the digital tracking industry and accused the company of violating GDPR guidelines with its “cookie wall,” a message encountered by those navigating to its website that requires visitors to consent to tracking from both IAB Europe and third parties.

Street Fight Daily: Adobe Reportedly in Talks to Buy Marketo, Walmart Rebrands E-Commerce Effort

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Adobe in Talks to Buy Marketing Software Firm Marketo… Boosted by Fresh Funding, PebblePost Gives Snail Mail a Programmatic Upgrade… Walmart Goes After City Folk with Rebrand of Jet.com…