In Age of Social Media, Brands Must Stay On Top of Reputations Capable of Changing on a Dime
A single video posted to YouTube was all it took for Chuck E. Cheese’s online reputation to go up in flames this month, at least temporarily, when an internet celebrity posted his theory about the pizza chain’s misshapen pies. As viral conspiracy theories on social media become increasingly common, brands are finding that their initial response can set the tone and create a carry-on effect that impacts customer sentiment across dozens of multimedia channels.
Street Fight Daily: Airbnb Makes Local Push, Google Dominates Mobile Paid Search
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Airbnb Wants Travelers to ‘Live Like a Local’ With Its App (New York Times)… Google Drove 95% of U.S. Smartphone Paid Search Clicks in Q1 (Search Engine Land)… Porch Partners with Wayfair to Take On Amazon (Seattle Times)…
Street Fight Daily: Yahoo’s Advertising Woes, Starbucks Launches Delivery Service with Postmates
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Struggles as an Afterthought to Advertisers (New York Times)… Starbucks Launches Delivery Service in Partnership with Postmates (TechCrunch)… On-Demand and Deep Linking Becoming More Deeply Linked (Street Fight)…