News & Analysis

How Hopper Secures Bookings with Geotargeted Deals

by Stephanie Miles Share this  
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For Hopper, a mobile app for flight and hotel booking, taking advantage of hyperlocal marketing technology means running more than 500 customized campaigns each day, tempting travelers with limited-time deals from their current locations.

News & Analysis

Street Fight Daily: YouTube’s Brand Safety Woes Continue, Amazon’s Biggest Challenge

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Exclusive: YouTube Ran Ads from Hundreds of Brands on Extremist Channels… What Amazon’s Prime Numbers Don’t Show: The Battle to Grow in the U.S… ANA Urges Lawmakers to Hold Off on New Privacy Laws….

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