Street Fight Daily: Google Builds an Anti-Amazon Retail Alliance, Inside the War on Delivery

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Target Takes Voice-Activated Shopping Nationwide with Google, Joining Walmart (CNBC)
Target shoppers nationwide will now be able to make purchases on Google Express, after a successful test on the platform in California and New York, the company announced Thursday.

How Walmart, Amazon, Target, and Others Are Fighting to Forge Best Delivery Practices (Recode)
Kela Ivonye: E-commerce behemoth Amazon has acquired so much momentum that it seems unstoppable, the competitor to beat. But there are startups whose on-demand delivery techniques are succeeding even though they lack the scale and capital of large retailers.

Street Culture: Female Leaders at Main Street Hub Highlight Group Dynamics and Diversity in Communication (Street Fight)
At marketing automation and CRM company Main Street Hub, the product engineering team has grown from six people to 30 in three years. The entire company employs more than 500 people, so in the product, engineering, and design department, the leadership is proud of the diversity and success they have achieved.

Lyft Will Use Google Maps as Default Navigator for Drivers (Verge)
Lyft announced today that it will update its app for drivers to replace its old navigation system with Google Maps, in the hopes of saving drivers the hassle of switching back and forth between apps.

Uber Product Head Explains the Company’s Shifted Approach to Building Tech (TechCrunch)
These days, there’s a lot of cross-functional work going on, and an effort to bring in members of other teams on product development not necessarily in their primary area whenever it makes sense to do so. TechCrunch: Uber files appeal in London.

How Brands Can Fend Off Disruption Threats (AdWeek)
James Cooper: Hefty macro brand-transformation themes of personalization, a technology-first and courage-led culture in the face of failure, consistency and converting common sense into common practice were central themes during the inaugural Brandemonium in Cincinnati. 

Why Shoe Retailer DSW Is Turning Influencer Content Into Ads (Digiday)
DSW is on a mission to standardize its influencer marketing strategy while making it a larger part of its digital marketing budget.

Deck the Halls with Email: A Holiday Guide (MediaPost)
This should be one bright Black Friday. Almost half of U.S. consumers plan to shop that day — November 24— according to a survey of 2,586 people in this country, by McKinsey on behalf of Periscope.

LBMA Podcast: Casper,, Samsung, PlaceIQ (Street Fight)
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: ComScore, Swarovski, KFC, Target with Pinterest. Special Guest: Herve Utheza – Here Technologies.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]