Adjust Leverages AI to Neutralize Ad Fraud

Advertisers and brands are expected to lose an estimated $50 billion as a result of ad fraud by 2025, with one of the most problematic types of ad fraud involving bots designed to mimic human behaviors. Using bots, fraudsters can imitate clicks and engagement KPIs on ad campaigns, wreaking havoc for mobile ad vendors and the advertisers that work with them. So what’s the solution? Firms like Unbotify are pioneering a new approach to bot detection and digital fraud prevention using artificial intelligence and machine learning. Unbotify’s solution analyzes human behavior patterns within websites’ and mobile apps’ user flows in order to differentiate between bots and humans.

Understanding the Proxies That Can Undermine Location Data

For marketers, the ability to deploy technology that identifies and bypasses online users who may be masking their locations and digital traits yields improvement in the form of targeted campaigns and fewer wasted impressions.

Report: CMOs Overwhelmed By Cost of Mobile Ad Fraud

According to a new, mobile ad fraud has become an accepted part of doing business, with 69% of marketers citing that at least 20% of their budgets are being exposed to fraud on the mobile web.

Street Fight Daily: Amazon Tests On-Demand Grocery, Lyft Launches Luxury Service

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Drive-Up Grocery Stores Are Now Open to the Public in Seattle… Lyft Launches Luxury Service in NY, SF, and LA… Facebook Recruits Its Top Publishers for Exclusive Shows…

Raise Report: Button, Flirtey, AppsFlyer Score New Rounds

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Vestiaire Collective, Dalia, Zeotap, and Shiftgig.

Street Fight Daily: MarTech Space Headed for Consolidation, Snap’s Advertising Potential

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Marketing Technology Likely to See Widespread Consolidation in 2017… Snapchat’s Ad Platform is Growing Quickly, But Will It Ever Reach Facebook’s Heights?… Google Parent Alphabet Finds New Growth Beyond Search…

5 Tools For Evaluating Which Hyperlocal Ads Work Best

There are a number of tools already available for marketers looking to decide which hyperlocal ads are working best, many of which go beyond basic click-through rates and engagement rates to generate a complete picture of advertising successes and misses.

6 Strategies for Growing a Business Using App Analytics

Advertisers are spending $20.7 billion to reach consumers through mobile apps, and they’re looking for ways to measure ROI. We connected with a few industry insiders to ask how marketers should use app analytics to measure the value of their mobile properties.

5 Analytics Platforms That Can Help Brands Understand Mobile Advertising

Mobile advertising analytics platforms are helping brands and agencies make better sense of the streams of data flowing in from their hyperlocal campaigns. More than half of marketing executives surveyed by Forbes Insights said they’re already using analytics to measure marketing campaign returns, and more than seven-in-10 expect to increase their reliance on data analytics […]