This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Galleries Lafayette, Royal British Legion, Coca-Cola, xAd buys Weatherbug, DAC Group, Yelp + SweetIQ, and AirBnB.
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Womply, Musement, TrendKite, and Job Today.
Street Fight Daily: Snapchat Taps Foursquare For Sharper Location Data, xAd Raises Additional $42.5M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Signs Data Deal with Foursquare for Better Targeted Geofilters… Verizon Invests Further in Location Data, Ad Capabilities, Buying LQD Wifi to Expand IoT Strategy… Samsung Buys Harman International for $8 Billion in Bet on Connected Cars…