Hires and New Openings at Dream Local, Adsquare, PubMatic
Every two or three weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s roundup includes hires and new openings at Gravy Analytics, GasBuddy, Swrve, Episerver, and Swrve.
Openings and New Hires at GasBuddy, Ansira, Mirriad
Every two weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s edition includes changes at CARTO, PlaceIQ, Cuebiq, and Placed.
LBMA Podcast: Mapbox, GasBuddy, IKEA
On this week’s edition of the Location-Based Marketing Association podcast: Propellant Media, Singapore’s Lifesight, Mapbox API, Gasbuddy, IKEA’s sleepiest ad ever, Swrve + Bluedot.
Street Fight Daily: Teens Flee From Facebook, Google Wins in Immediate GDPR Aftermath
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The State of Teens, Social Media, and Technology in 2018… Google Emerges as Early Winner from Europe’s New Data Privacy Law… Meeker’s 2018 Deck: Local Gets a Seat at the Table…
LBMA Podcast: Denny’s, Ubimo, Ikea, GasBuddy
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Ubimo, Verizon + Snapchat, Stratacache buys Walkbase, Ikea acquires TaskRabbit, CDecaux, American Airlines.
Yext Shares Up Sharply in Initial Day of Trading, Portending Well for Local
Yext’s shares jumped nearly 22% in the company’s initial day of trading, with the price rising as high as $14.25 per share before settling to $13.41 at close. The strong opening was a hopeful message from Wall Street for the local marketing industry, which has been looking to Yext’s IPO as a bellwether.
Street Fight Daily: GasBuddy’s Location-Based Strategy, Voice-Assisted Shopping On the Rise
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GasBuddy Leverages Location-Based Marketing to Drive Purchases at Gas Stations… Mobile Shoppers Turn to Virtual Voice Assistants… Facebook, Google, Consolidation: What Drove Media Deals in 2016…
The Buzz on Wikileaf: Compare Pot Prices Then Map a Route to Your Next High
A GasBuddy for pot? Why not? That seems to be the conclusion of one Seattle-based entrepreneur, whose location-based pricing-and-reviews service wants a slice of what he estimates will be an $8 billion industry in 2017.
Street Fight Daily: Google Introduces Location Affiliate Extensions, Didi ‘Definitely Going Global’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Drives In-Store Foot Traffic Through Online Affiliate Location Extensions… Didi’s President Says China’s Ride-Hailing Giant ‘Definitely Going Global’… The Where Factor: How Location Data Offers a New Marketing Edge…
GasBuddy Enhances Targeting Capabilities With Cuebiq Partnership
GasBuddy is upping the ante on consumer targeting and audience insights from its mobile apps, announcing a partnership with location intelligence firm Cuebiq that will give major brand advertisers better ways to reach audiences on their path to purchase.
Street Fight Daily: Salesforce Eyes Twitter, Apple Enters Search Ad Biz
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter is Expected to Field Bids This Week, with Salesforce in the Mix… Local Visionary Awards Finalists Announced… Apple Enters the Search Ad Biz Today — What Marketers Need to Know…
LBMA Vidcast: Foursquare’s Big Acquisition, Wendy’s Teams with GasBuddy
On this week’s Location-Based Marketing Association podcast: Eleven-X + Skyhook, NCR Digital + SAFE Credit Union, Albert Heijn tries dynamic pricing, Foursquare buys Placed from Snap, GrandVisual + NCMEC finding missing persons, Wendy’s partners with GasBuddy for Memorial Day campaign.