Smaato | Street Fight

News & Analysis

Street Fight Daily: Amazon Enters Meal-Kit Biz, How Facebook Shares Campaign Data

July 18, 2017July 18, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Begins Selling Meal Kits… Facebook Shares More Audience Data Via Carefully Controlled ‘Clean Rooms’… Google Publicly Launches Hire, a Job Applicant Management Tool for SMBs…

News & Analysis

Street Fight Daily: Uber Uses Ride Data for Restaurant Recommendations, AirBnB Launches ‘Trips’

November 18, 2016November 18, 2016 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Uses Ride Data to Compile Guide on Local Restaurants… AirBnB Is Transforming Itself from a Rental Company Into a Travel Agency… World’s Leading QSR Uses Tech to Revolutionize Service…

News & Analysis

Smaato CEO: ‘Location Tells Much More About a User Than Anything Else’

October 3, 2016October 3, 2016 by Joseph Zappa

The company recently rolled out a demand-side platform that helps companies such as Yahoo, AOL, and Google choose which traffic they want to buy from ads. We caught up with Ragnar Kruse to talk about how location and emerging technologies are shaping the future of advertising.

News & Analysis

Street Fight Daily: Gannett Purchase of Tronc Imminent, Facebook Launches Its Own Craigslist

October 3, 2016October 3, 2016 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Gannett Deal to Buy Tronc is Likely Imminent… Facebook Launches Marketplace, a Friendlier Craigslist… Marketers Try to ‘Close the Loop’ On Customer Retention…