6 Ways Retailers Are Using Messaging Apps for Marketing

Popular consumer-facing apps like Viber, Kik, and WhatsApp, are pushing hard to become known as more than just messaging services, and one of the ways they’re doing that is by beefing up their social commerce capabilities. Here are six examples of innovative ways that retailers are using them to market to consumers.

Street Fight Daily: Brands See Success with Kik Chatbots, Facebook Demotes Clickbait

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Kik Users Have Now Sent Branded Chatbots Nearly 2 Billion Messages… On Track to Bring in $850,000 This Year, Charlotte Agenda Says Its Model Works… Jet.com Has Been Trying to Beat Amazon at the Wrong Game,,,

Street Fight Daily: Lyft Launches Luxury Service, Localytics Integrates with Oracle

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Launches Premier, Poaches Uber Employees to Get It Running… Localytics Integrates with Oracle for Omnichannel Marketing… Uber Raises $1.15 Billion From First Leveraged Loan…

Raise Report: Massdrop, Mogl, Kik, Zocdoc Score Robust Rounds

Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include big votes of confidence for Revel Systems, Massdrop, and Peach.

LBMA Podcast: Stores Commit to Beacons, Verizon Launches Rewards

Top stories of the week include: Instagram launches its Snapchat competitor; Medialets helps with attribution; Glympse embeds itself within Kik messenger; Nike gives away merchandise with FuelBox; and Andrew Mason emerges with Detour…