Nike | Street Fight

5 Brands Innovating with Augmented Reality

Stephanie Miles

5 Brands Innovating with Augmented Reality

While just 12% of brands say they’re interested in exploring AR in the near-term, according to a recent Street Fight survey, that figure is expected to increase exponentially in the coming years. Part of that anticipated explosion in the AR market is thanks to companies like Facebook and Snapchat, which are aggressively building out their AR offerings. It’s also thanks to innovative thinkers at major brand retailers, who are reimagining AR technology and making it all their own. Let’s take a closer look at how five brands are innovating in the AR space.

How Major Brands Are ‘Gamifying’ the Consumer Buying Experience

Stephanie Miles

How Major Brands Are ‘Gamifying’ the Consumer Buying Experience

Although gamification itself is not a new marketing strategy, advancements in mobile apps and location technologies are providing brands with new opportunities to engage customers using these time-tested techniques. Here’s how six major brands are using gamification to change the consumer experience and promote loyalty.

Street Fight Daily: Facebook in Another Metrics Scandal, Big-Boxes Partner with Amazon/Google

Joseph Zappa

Street Fight Daily: Facebook in Another Metrics Scandal, Big-Boxes Partner with Amazon/Google

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… A New Phase for Street Fight… Facebook Tells Advertisers It Can Reach More Young People Than Exist… Kohl’s and Home Depot Sign On to Sell Voice Assistants In-House…

Street Fight Daily: Brands See Success with Kik Chatbots, Facebook Demotes Clickbait

The Editors

Street Fight Daily: Brands See Success with Kik Chatbots, Facebook Demotes Clickbait

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Kik Users Have Now Sent Branded Chatbots Nearly 2 Billion Messages… On Track to Bring in $850,000 This Year, Charlotte Agenda Says Its Model Works… Jet.com Has Been Trying to Beat Amazon at the Wrong Game,,,