On this week’s Location-Based Marketing Association podcast: InMarket acquires Thinknear, Google Assistant lets you send reminders to others, Kraken Rum’s dining experience in London, Wirecard launches app in North America, Nike buys Celect for data science, Infiniti teams up with JCDecaux in Russia.
Retailers are only beginning to realize the potential of AR. As a new generation of shoppers steeped in AR grows up, their expectations will exceed the novelty acts the industry has put out to date. AR features won’t just be a one-off promo or tied to a game release; they will become the basis of the in-store customer experience, one that looks nothing like the retail of today.
While just 12% of brands say they’re interested in exploring AR in the near-term, according to a recent Street Fight survey, that figure is expected to increase exponentially in the coming years. Part of that anticipated explosion in the AR market is thanks to companies like Facebook and Snapchat, which are aggressively building out their AR offerings. It’s also thanks to innovative thinkers at major brand retailers, who are reimagining AR technology and making it all their own. Let’s take a closer look at how five brands are innovating in the AR space.
On this week’s edition of the Location-Based Marketing Association show: Standard Cognition, GOAT sneakers, NomadX at Plaza Singapura, Amazon’s Holiday Catalogue, Nike’s futuristic store, H&M testing blockchain.
On this week’s edition of the Location-Based Marketing Association podcast: Thinknear, Facebook + Nike, Groupon buys Vouchercloud, Clear Channel launches RADARView, Oscar Meyer’s Bacoin, Coca-Cola teams up with Cargo.
Although gamification itself is not a new marketing strategy, advancements in mobile apps and location technologies are providing brands with new opportunities to engage customers using these time-tested techniques. Here’s how six major brands are using gamification to change the consumer experience and promote loyalty.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… A New Phase for Street Fight… Facebook Tells Advertisers It Can Reach More Young People Than Exist… Kohl’s and Home Depot Sign On to Sell Voice Assistants In-House…
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Three Brands Use Apps to Drive Loyalty and Revenue… Facebook Tweaks News Feed to Favor ‘Personally Informative’ Stories… How AMP Will Affect the Wider Web…
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Kik Users Have Now Sent Branded Chatbots Nearly 2 Billion Messages… On Track to Bring in $850,000 This Year, Charlotte Agenda Says Its Model Works… Jet.com Has Been Trying to Beat Amazon at the Wrong Game,,,