How Brands Are Using AR to Generate Buzz, Promote Loyalty

The push into AR can be seen as a way for brand retailers to differentiate themselves from Amazon, bringing the in-store experience into the online world. It’s also a way for retailers to jumpstart word-of-mouth marketing, with the hope that using innovative technologies is new ways will have a viral effect and get people talking.

Could Revamped Loyalty Programs Save the Retail Industry?

As retailers grapple with finding ways to reinvent the real world shopping experience, some are revisiting their loyalty programs, which have gotten stale over the years. Neiman Marcus, Macy’s, and Sephora are just a few of the well-known brands trying to create added value by offering services through their loyalty programs.

Street Fight Daily: AI Is Already Reshaping Retail, Facebook Releases Details on News Subscription Feature

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Artificial Intelligence Is Already Reshaping Retail in Profound Ways… Facebook Releases Details on Upcoming Subscription-Based News Product… What Retailers Think About the Store of the Future…

LBMA Podcast: Snapchat + Yext, Gimbal’s Experiences, Unacast’s Thomas Walle Jensen

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: GoGoGrandparent, Pets At Home + GrandVisual, Macy’s + IBM’s Watson, Mentos + Posterscope, Apple iOS10, Sephora, Tinder, and Flirtey + 7Eleven.

Street Fight Daily: Brands Using Apps to Drive Revenue, Facebook Tweaks News Feed (Again)

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Three Brands Use Apps to Drive Loyalty and Revenue… Facebook Tweaks News Feed to Favor ‘Personally Informative’ Stories… How AMP Will Affect the Wider Web…

Street Fight Daily: Bots Boom on Facebook, Tinder-Like Interface Takes on Retail

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Bots Take Over Facebook… Twitter’s User Base to Grow by Double Digits This Year… Sephora is Driving Mobile Sales with Tinder-Like Features…

Street Fight Daily: MaxPoint’s Shaky IPO, Square Eyes Small Business

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyAd Tech’s Rough Ride on Wall Street Continues With Latest IPO (AdAge)… The Payment Start-Up Square Expands Its Reach Into Small Businesses (New York Times)… Eddy Cue: Here’s how Apple Pay works on an Apple Watch (CNet)…

Street Fight Daily: Amazon May Expand Deliveries, In-Store Tech Heats Up

A roundup of today’s big stories in hyperlocal content, commerce, and technologyAmazon Is Going To Start Delivering Groceries To New York City In 2014, Says Analyst (Business Insider)… In-Store Tech Is So Hot Right Now: Sephora Acquires Fragrance Software Startup Scentsa (AllThingsD)… Smartphone Owners Turn to Local TV News Apps (eMarketer)…

With Passbook, iPhone 5 Answers Mobile’s ‘Dirty Little Secret’

More data on a faster device means new opportunities for data-heavy hyperlocal developers, which should open up some new innovations by developers. And while the omission of near-field communications may dash the hopes of some who looked for Apple to push into payments, it does not diminish the potential impact of iOS6, the operating system announced in June, and its key feature — Passbook…