Local presence management vendor PinMeTo is celebrating an investment from the retail giant in a tactical round the company sees as a stepping stone to further expansion. “Our goal is and has been to expand globally in 2018,” says COO Andre Tiwari, “and H&M brings invaluable knowledge and support for that goal.”
For a brand with 10, 100, or even 1,000 locations, having to create and manually update local Facebook pages can be daunting, but a number of hyperlocal vendors have stepped in with solutions to streamline the process. Here are six examples of platforms that multi-location businesses can use to automate their updates across local Facebook pages.
Rather than budgeting for large TV buys, Redfellas is working almost exclusively on using social media for low cost marketing and advertising. Specifically, the Swedish salad and smoothie chain is looking to expand its footprint on Instagram and Facebook with local store pages.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Profitable in Most Markets, Uber Is Spending Big to Win China… Here’s How Siri Will Work for Third-Party Developers… Washington Post Puts Branded Content on Facebook Instant Articles…
In order to compete in the the new information-rich environment, businesses have been presented with a new and complex challenge: to win the battle for consumer attention they have to appear wherever customers are looking.