Local Businesses Lean Heavily on Digital Tools During Covid-19

Digital platforms like Facebook, Google, Instagram, Yelp, and Twitter have never been more important for local businesses. With 80% of customers saying they are scaling down their restaurant visits now, restaurants are in uncharted territory. Local businesses in every industry are being forced to adapt their marketing strategies on the fly and use digital channels like Google and Yelp to keep people updated on their status.

Restaurants that were previously hesitant to use delivery services are now jumping on the bandwagon, and apps like DoorDash, Instacart, and UberEats are seeing a surge in businesses using their platforms. Smaller restaurants, retailers, and other local businesses are also beginning to accept more orders through messaging apps like Facebook Messenger and WhatsApp. Larger organizations are managing an influx of customer service calls using chatbots on these same platforms.

LBMA Vidcast: Kroger, UberEats, MoviePass

On this week’s Location-Based Marketing Association podcast: MoviePass goes PreShow, Sainsbury test cashierless stores, Let’s Bab for social recommendations, Kroger’s QFC launches DogSpots, UberEats tests food delivery at Toronto Pearson Airport.

Street Fight Daily: Uber Pouring Profits into China, How Siri Third-Party Dev Works

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Profitable in Most Markets, Uber Is Spending Big to Win China… Here’s How Siri Will Work for Third-Party Developers… Washington Post Puts Branded Content on Facebook Instant Articles…