News & Analysis

LBMA Podcast: Lyft, Klosebuy, Homebase and Indoor Atlas

by Asif Khan Share this  
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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: PetSmart + MoodMedia, MediaMath + Factual, Pinterest, Be The Match + Snapchat.

News & Analysis

LBMA Podcast: LiveNation’s LBM Platform, UPS Invests in Deliv

by Asif Khan Share this  
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On the show: Sodimac lets you sleep on the side of the highway; Yahoo! Japan partners with IndoorAtlas; ASDA + Clear Channel UK; xAD launches MarketPlace; PlaceIQ and LiveRamp work together for TV ads; Geofeedia and Dell partner.

News & Analysis

LBMA Podcast: Google’s Location Aware Search, xAd’s ‘Meaning of Local’

by Asif Khan Share this  
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On the show: Thync’s digital drug; Indoor Atlas partners with Aisle411; Marriott and Netflix Travel Brilliantly together; Nomadic Gifts brings back the carrier pigeon; Verve Mobile acquires Fosbury; Facebook gives away beacons…

News & Analysis

Street Fight Daily: Fake Yelp Reviews Rise, Yahoo Gives Maps A Facelift

by Steven Jacobs Share this  
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A roundup of today’s big stories in hyperlocal content, commerce, and technology… A Whopping 20% Of Yelp Reviews Are Fake (MarketWatch)… Surprise: Yahoo Maps Gets A Facelift, New Features (SearchEngineLand)… Hyperlocal Power: Urban Compass Raises $20M At A $150M Valuation; Adds Advance Publications And Marc Benioff As Investors (TechCrunch)…

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