LBMA Podcast: Absolut Bottles Become Media Platforms, Swedish Bakery Sends Real Treats in Exchange for Web Cookies

On the show: Pernod Ricard turns Absolut bottles into IoT play; Swedish bakery Pågen sends real treats in exchange for web cookies; Google provides $1 million grant to Wayfindr in London; Irisys launches Gazelle 2; Jane Goodall launches Tapestry of Hope map. Plus, news from PlaceIQ and IRI; Walmart; Sears; Dwolla and Seamless; and GameStop.

LBMA PODCAST: Dwolla, Kiip, MoodMedia, and Now Founder Ben Broca

In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about ISIS’s plan to bring loyalty to vending machines. Meanwhile, Dwolla closes their $16.5 million series C; Kiip powers the “sour to sweet” campaign for Sour Patch Kids; MoodMedia pinpoints you by the music your hear; Google Now! comes to the iPhone and leaves a lot to the imagination; Foursquare is about to sell your data; and PJs that tell stories. Plus special guest Ben Broca, founder of Now…

Street Fight Daily: Groupon Retail, Journatic Fallout Continues

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Groupon Opens Concept Store in Singapore (CNet)… The Uncomfortable Truth Behind the Journatic Byline Scandal (GigaOm)… Rumor: Twitter To Acquire Sense Networks To Better Target Local Ads (TechCrunch)

6 Mobile Payments Platforms for Merchants

Only 4% of merchants currently accept mobile payments, according to a study by Javelin Strategy & Research, however 20% say they intend to adopt this technology within the next 12 months. Given that mobile payments are still in their infancy, and the landscape is still wide open, several players are vying for market dominance. It’s hard to say yet whether one will be a clear winner, or, as with cell phones and credit cards themselves, there will be a handful of leading options.

PODCAST: This Week in Location-Based Marketing — Klout, Syzzle.me

n this week’s episode, hosts Rob Woodbridge and Asif Khan highlight British Petroleum’s innovative use of Navteq to drive (literally) gas sales; Dwolla closes cash; and Groupon makes a buy. Scott Rankine also talks up the yet-to-be released Syzzle.me…