LBMA Podcast: Lowe’s Is Opening a Hardware Store in Space, eeGeo Launches Global 3D Mapping Platform

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Lowe’s is opening a hardware store in space; eeGeo launches global 3D mapping platform; Tommy Hilfiger brings virtual reality to the store; MLB used Snapchat Geofilters for World Series; Taggalo blends beacons with facial recognition; Sochat, which allows you to text anyone nearby, just raised $2 million; Member news from Sears; IBM + Weather Channel; Thinknear; and Facebook; plus Turnstyle whitepaper on navigating location-based marketing.

Top Stories of the Week:

1. Tommy Hilfiger brings VR to the store 10:34
2. eeGeo launches global 3D mapping platform 15:46
3. MLB using Snapchat Geofilters for World Series 19:20
4. Taggalo blends beacons with facial recognition 21:51
5. Sochat — text anyone nearby (also raised $2 million) 23:21

Resource: Turnstyle whitepaper – Navigating Location Based Marketing 27:35

LBMA Member News:

1. Lowe’s opening a hardware store in space 29:38
2. Sears launches “Meet with an Expert” program 31:52
3. IBM to acquire Weather Channel’s digital business 34:04
4. Thinknear introduces GeoVideo 35:57
5. Facebook adding location-based notifications tab 37:13