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10 Top Location-Based Marketing Campaigns of 2015

David Kaplan

10 Top Location-Based Marketing Campaigns of 2015

Beacons emerged two years ago but only seemed to come into their own in 2015. Despite hurdles to overcome in terms of consumer acceptance, marketers don’t lack impressive numbers for engagement and store visitation, particularly when combined with more commonplace techniques such as geofencing and targeted mobile ads. We asked our friends at GeoMarketing to look back at 10 campaigns that pioneered in the space in the past year.

LBMA Podcast: Lowe’s Is Opening a Hardware Store in Space, eeGeo Launches Global 3D Mapping Platform

Asif Khan

LBMA Podcast: Lowe’s Is Opening a Hardware Store in Space, eeGeo Launches Global 3D Mapping Platform

On the show: Lowe’s is opening a hardware store in space; eeGeo launches global 3D mapping platform; MLB used Snapchat Geofilters for World Series; Taggalo blends beacons with facial recognition; Sochat, which allows you to text anyone nearby, just raised $2 million. Plus, news from Sears; IBM + Weather Channel; Thinknear; and Facebook.

LBMA Podcast: Eatsa Removes Waiters from the Restaurant, Coke-moji Happiness Experiment, Oscar Mayer…Matchmaker?

Asif Khan

LBMA Podcast: Eatsa Removes Waiters from the Restaurant, Coke-moji Happiness Experiment, Oscar Mayer…Matchmaker?

On the show: Eatsa removes waiters from the restaurant; Coke-moji Happiness Experiment; Oscar Mayer is your new…matchmaker?; Fujitsu partners with iProximity; Panama does location-based video sharing; Goodwill’s goBIN. Plus, news from Thinknear, Starbucks, Canadian Tire, and Mobiquity and Mobeam, and Rob’s new gig as VP of marketing at Foko.

Street Fight Daily: Groupon Buys Booking Site, Delivery Hero Nears IPO

The Editors

Street Fight Daily: Groupon Buys Booking Site, Delivery Hero Nears IPO

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Acquires Beauty Salon And Spa Booking Startup (Chicago Business Journal)… Takeout Giant Delivery Hero Raises Another $110M at Over $3.1B Valuation Ahead of IPO (TechCrunch)… Google Misses Out on Apple’s Slice of Mobile Transactions (Wall Street Journal)…

In Targeting the Lucrative Hispanic Market on Mobile, Location Data Is Key

Loren Hillberg

In Targeting the Lucrative Hispanic Market on Mobile, Location Data Is Key

We know that Hispanic Americans are highly engaged with their mobile devices, so it follows that one of the best ways to reach them is through mobile marketing. But “mobile” is a broad umbrella and most marketers are still struggling with the question of how to identify Hispanic consumers. One of the best strategies is to leverage location-based data…

LBMA Podcast: Factual Partners With Metadata, Thinknear Discusses Location Score Index

Asif Khan

LBMA Podcast: Factual Partners With Metadata, Thinknear Discusses Location Score Index

On the show: Indoo.rs partners with KLM; Capital Radio + Outdoor Plus bring music to billboards in real time; Alibaba tests drone delivery; Wheely’s Cafe sells modern coffee carts; Sportsman Tracker is funded; Yahoo! + Flickr = Wetter; TripAdvisor buys ZeTrip; and PayPal invests in Pulsate….

Could the Mobile Ad Industry Spin off a Data Business?

Steven Jacobs

Could the Mobile Ad Industry Spin off a Data Business?

The data collected by mobile companies is often far more comprehensive than their online counterparts, offering insights into the complexities of consumer behavior between places — not just websites. The question facing mobile advertising executives is whether that data might actually become a business in its own right.

Significantly Insignificant: The ‘Absurd Precision’ of Location Marketing

Lucas Dickey

Significantly Insignificant: The ‘Absurd Precision’ of Location Marketing

The industry has evolved from targeting zip codes, to neighborhoods, to 100-meter tiles, and now we see claims of targeting within four feet of a mobile user. Ever-increasing degrees of precision are appealing to marketers — but mobile campaign managers should further explore the realities (and complexities) of location data…

Street Fight Daily: Apple Watch’s Hyperlocal Ads, GM Eyes Local Search

The Editors

Street Fight Daily: Apple Watch’s Hyperlocal Ads, GM Eyes Local Search

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyApple Watch Will Deliver ‘Hyper-Local’ Ads On Your Wrist (Business Insider)… GM Turning Its Cars Into Rolling (Local) Search Engines (Search Engine Land)… Secret Wants To Be The Stream Of Consciousness For Live Events, Starting With CES (TechCrunch)…

Grading Street Fight’s 2014 Predictions

Steven Jacobs

Grading Street Fight’s 2014 Predictions

At the end of each year, Street Fight invites staffers, friends, and luminaries from the industry to share their predictions for what’s in store for the coming year. Today, we take a look back at some of the predictions for 2014 to see who nailed it and who missed the boat…

Thinknear Chief: ‘No Doubt’ That Consolidation Coming in Mobile Ads

Noah Davis

Thinknear Chief: ‘No Doubt’ That Consolidation Coming in Mobile Ads

Loren Hillberg recently took over as General Manager of Thinknear at Telenav, replacing the company’s founder Eli Portnoy. We caught up with him recently to talk about the transition from the entrepreneurial stage of a business to the scaling stage, the future of mobile-local advertising, and the coming wave of consolidation…

Street Fight Daily: Oracle Buys Datalogix, Secret Adds Location-based Sharing

The Editors

Street Fight Daily: Oracle Buys Datalogix, Secret Adds Location-based Sharing

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…datalogixOracle Buys Datalogix, Beefs Up Digital Marketing Cloud (ZDNet)
Oracle on Monday said it acquired Datalogix, which provides digital marketing data as a service. The deal complements Oracle’s acquisition of BlueKai and rounds out its digital marketing suite. Terms of the deal weren’t disclosed, but for Oracle Datalogix is a stocking stuffer that gives it yet another pillar to offer data as a service and another cloud product to sell… Secret’s Relaunch Adds Location-based Sharing (VentureBeat)
The broadcasting of public posts is now split between those from friends and those that are location-based, similarly to Yik Yak, another anonymous mobile app focused on college campuses and local communities… In China, a Rapid Jump to Mobile Advertising (New York Times)…

Is Location More Than a Feature in Mobile Advertising?

Noah Davis

Is Location More Than a Feature in Mobile Advertising?

The rise of smartphones has created a wealth of location data that marketers on both the buy- and sell-side are desperate to capitalize on. But is location really more than just another targeting mechanism for mobile advertising? That was the question posed to a Street Fight Summit panel Tuesday…