Street Fight Daily: Video Spending Thrives, Uber Hires Former Lyft COO
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Video Growth Drives Display Advertising Spending To $37.6 Billion In 2019 (Forrester)… Uber Hires Former Lyft COO VanderZanden to Spur International Growth (Recode)… Will Apple’s “Location Warnings” Be Educational Or Scary? (MarketingLand)…
Why a Former Current TV Exec Believes in the Economics of Local Video
Street Fight recently caught up with Mark Goldman, the former COO of Current TV and current chief of online video platform ExtendTV, to talk about missed opportunities with Current, why he believes digital will not kill television (completely), and where he sees the local video market heading in the next few years…
Street Fight Daily: Square Raises $150M, New York’s Secret Beacons
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Square Raises $150 Million at a $6 Billion Valuation (New York Times)… Hundreds Of Devices Hidden Inside New York City Phone Booths (BuzzFeed)… Marriott Settles FCC Complaint About Blocking Rival Wi-Fi Networks (Recode)…
Should Local Advertising be Bracing Itself for On-Demand?
For the local advertising industry, which is still withstanding ripples with its shift from print to digital, why not look ahead to on-demand? Just because expectations among SMB owners have been conditioned towards moderate turnaround doesn’t mean an SMB wouldn’t be absolutely thrilled to have their newly purchased website and SEM package running tomorrow instead of next month…
Street Fight Daily: Groupon Goes After Groceries, Google’s ‘Physical Web’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… With New App, Groupon Goes After Grocery Deals (New York Times)… Google Reveals ‘The Physical Web,’ A Project To Make Internet Of Things Interaction App-Less (TechCrunch)… Here’s The Evidence That Google’s Search Results Are Horribly Biased (Business Insider)…
How to Maintain a Rational Social Marketing Strategy in a Confusing Landscape
Small business owners may find themselves perplexed by the variety of opportunities to engage socially with consumers. Of course, it would be premature to suggest that any SMB needs an Ello marketing strategy. But there’s an advantage to be gained in keeping your marketing strategy attuned to the groups actively pursuing interests relevant to your business…
Street Fight Daily: Gannett Buys Rest of Cars.com, Angie’s List Struggles
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Gannett Buys the Rest of Cars.com for $1.8 Billion (Businessweek)… Why Angie’s List Is In Trouble (Time)… PayPal Taps an Outsider to Push It Into a New Era (New York Times)…
After Spinoff, ReachLocal Founders Relaunch ClubLocal as Serviz
Late last year, ReachLocal founders Michael Kline and Zorik Gordon parted ways with the company and spun off a still-nascent local commerce project, ClubLocal, that both helped develop. Today, the long-time executives have relaunched the project as Serviz, an application that builds on many of the services core functionality….
Conference Notebook: Toyota Motors Turns to Location Targeting on Mobile
It’s Advertising Week in New York, and that means the marketers from around the world come together to talk shop, make deals, and blow off some steam. At the Mobile Marketing Association’s 2014 SM2 Conference Tuesday, marketers from some of the nation’s largest brands talked about the evolving role of location in their marketing mix…
Street Fight Daily: News Corp Buys Move.com, Angie’s List Mulls Sale
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Rupert Murdoch Wants to Sell You Your Next Home (Time)… A Report Says Angie’s List Might Sell Itself And Now Its Stock Is Surging (Business Insider)… The Real Reason PayPal Isn’t an Apple Pay Preferred Partner (BankInnovation)…
SMBs Now Spend More Than 1/4 of Marketing Budgets on Digital Media
A new report released by Borrell Associates paints a rosy picture for the immediate future of local marketing — as long as the industry can overcome a few barriers. The report, which drew from a survey of over 2,000 small businesses, found that they now spend more than a quarter of their budgets on digital media with robust growth in the social media and mobile advertising sectors…
At GoDaddy, CEO Blake Irving Searches for a New Domain
Irving has an ambitious plan to turn GoDaddy into a much larger, and more profitable, company. The strategy begins with the company’s 12 million domain customers and ends with a constellation of concentric services intended to serve an increasingly entrepreneurial, and distributed, global economy…
Street Fight Daily: eBay Spins Off PayPal, Waze Crowdsources Places
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology]… EBay to Spin Off PayPal With New CEOs for Two Publicly Traded Companies (Recode)… With Places (and Your Help), Waze Mapping Gets Smarter On Android And iOS (GigaOm)… Yelp and Tripadvisor Launch Joint Campaign Against Google (Financial Times)…
Millennial SVP: A ‘Broad Evolution’ Beyond Geo-Fencing Coming in Mobile
Street Fight recently caught up with Matt Tengler, SVP of product at Millennial Media, to talk about the way in which location figured into the company’s strategy, the impact location data could have on the broader digital advertising marketplace, and whether small business matters (yet) in mobile advertising.
Is Apple Pay Fixing a Problem Consumers Don’t Have?
Paying with a credit card isn’t broken. So mobile payments have to offer something greater than reducing my wallet by the atomic weight of a credit card. We’re talking tangible benefits like skipping store lines, saving time, or monetary rewards. Without these benefits, I don’t see how the masses will be compelled to change such an entrenched habit…
Street Fight Daily: SK Telecom Buys Shopkick, Facebook Launches Atlas
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… SK Telecom Agrees to Acquire Shopkick (Wall Street Journal)… With New Ad Platform, Facebook Opens Gates to Its Vault of User Data (New York Times)… OpenTable CEO on How Its Game Changes Within Priceline (Skift)…
Why Entrepreneurial Publishing is Catching Fire in Local Digital
Traditional journalistic publishing models are collapsing right before our eyes as entrepreneurs — often with no standard journalistic background — are starting highly innovative and financially promising community news websites in many metro markets. In this Q & A, the University of Florida’s Randy Bennett explains how and why this new model of publishing is starting to replace the old models exemplified by the corporate businesses of “legacy” newspapers and broadcasters…