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Street Fight Daily: Microsoft’s Square Competitor, Moovit Raises $50M

The Editors

Street Fight Daily: Microsoft’s Square Competitor, Moovit Raises $50M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyMicrosoft, PayPal Team Up for Mobile POS for SMBs(eWeek)… Moovit Raises $50M To Scale Its Public Transit App, Goes Up Against CityMapper (TechCrunch)… Facebook Ad Clicks Are Shifting to Mobile, so Why Aren’t Conversions? (AdWeek)…

Grading Street Fight’s 2014 Predictions

Steven Jacobs

Grading Street Fight’s 2014 Predictions

At the end of each year, Street Fight invites staffers, friends, and luminaries from the industry to share their predictions for what’s in store for the coming year. Today, we take a look back at some of the predictions for 2014 to see who nailed it and who missed the boat…

Following Pivot, ThinkNear Finds Buyer in Telenav

Steven Jacobs

Following Pivot, ThinkNear Finds Buyer in Telenav

A day after Esri snapped up location-technology firm Geoloqi, Telenav has agreed to dish out $22.5 million to acquire ThinkNear, a hyperlocal advertising startup. The TechStars alum will join Telenav’s two year-old mobile advertising group, and form a new platform called Scout Advertising that will serve both the company’s consumer facing mobile application, Scout, as well as other partners…

6 Location-Based Marketing Strategies for Small Business Owners

Stephanie Miles

6 Location-Based Marketing Strategies for Small Business Owners

Roughly half of all smartphone users are now finding offers and discounts based on their current locations, according to a 2012 report, but only 9% of small businesses are taking advantage of popular location-based networks like Foursquare to promote their brands. Here are six tips from leaders in the location-based marketing field…

Street Fight Daily: Facebook Offers for SMBs, LBS Apps Hot

The Editors

Street Fight Daily: Facebook Offers for SMBs, LBS Apps Hot

A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Facebook’s ‘Offers’ News Feed Coupons Launch In Self-Serve Beta For Local U.S. Businesses (TechCrunch)…

Survey: Budget, Time Biggest Obstacles to Mobile Marketing for SMBs (ScreenWerk)…

Competition Among Location-Based Apps Heats Up (Crain’s New York Business)…

Using LBS to Help Merchants Manage Inventory

David Hirschman

Using LBS to Help Merchants Manage Inventory

As mobile becomes a more and more important element in the daily deals equation, it’s becoming clear that there are more potential elements to a location-based deal than your classic Groupon — and more ways for merchants to optimize those deals. Location-based deals platform ThinkNear is one such response to the challenge and opportunity presented by mobile…