Pokémon Go and Local: Why Now?

The lesson from the phenomenon isn’t for local tech companies to try and build the next Pokémon Go — but rather to build a similarly justifiable value exchange for sharing location. Advertisers and ad networks should likewise work with apps that have that higher likelihood of user opt-in.

5 Reasons Why Local Marketing Will Mature in 2016

The past few years have seen the introduction of a whole universe of new tools designed to address individual aspects of digital marketing. In 2016, we will see a shift away from many of these discreet, single-purpose tools toward more comprehensive marketing solutions, DataSphere’s Gary Cowan predicts. Here’s a look at five ways SMB local marketing will mature in the coming year.

Street Fight Daily: Thumbtack Is Now a Unicorn, Amazon Leverages Existing On-Demand Workforce

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Thumbtack Becomes Latest Unicorn, Raises $125 Million at $1.25 Billion Valuation (Forbes)… Amazon Taps ‘On-Demand’ Workers for One-Hour Deliveries (Wall Street Journal)… Walmart Doubles Down on Online Grocery Shopping with Curbside Pickup (TechCrunch)…

xAd CEO: Forget Mobile — Location is the New Category for Marketers

New York-based xAd has doubled its annual revenue in each of the past two years, expanding to London, China and India. We recently caught up with Dipanshu “D” Sharma, chief executive at xAd, to talk about mobile, data and why location is becoming the new category…

Dstillery VP: Mobile is a ‘Programmatic-First’ Platform

Street Fight recently caught up with Lauren Moores, vice president of analytics at Dstillery, to talk about location data fraud, the role of location in programmatic, potential impact of Apple Pay and emerging attribution models…

Street Fight Daily: Facebook’s Latent Local Threat, Why Reviews Trump Social

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Facebook Local Search’s Sleeping Giant, or Just Sleeping? (SearchEngineWatch)… Why Customer Reviews Trump Social-Media Marketing (Inc.)… Personalized Commerce: Coming to an Internet Near You (AdAge)…

Street Fight Daily: Groupon Surges, Square Avoids Sales Hires

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Groupon Surges on Expected E-Commerce Expansion (Bloomberg)… Square Is Avoiding Hiring Salespeople (Business Insider)… QuickBooks Online For iPad Isn’t A Boring Accounting App – It’s A Simple CRM (TechCrunch)…

Street Fight Daily: Yelp Surrounded, Mobile Advertising’s Future

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Is It Time Local Site Called for Yelp? (The Wall Street Journal)… Is Location Based Advertising The Future Of Mobile Marketing And Mobile Advertising? (Forbes)… Openings & New Hires at Advance Digital, Neustar, Factual, Yellowbook, Apple and More (Street Fight)…

Street Fight Daily: Square Rolls Out Starbucks Deal, Waze Launches Ads

A roundup of today’s big stories in hyperlocal content, commerce, and technology.7,000 Starbucks Locations Added to the Square Wallet (AllThingsD)… Waze Begins Monetization Push with Location-Guided Ads (GigaOm)… Trulia’s Sales Surge as Real Estate Agents Use Mobile (Bloomberg Businessweek)…

Street Fight Daily: Yahoo Cools On Local, Google To Update Wallet

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Mayer: Yahoo Not Planning To Invest In Local Search Right Now (Search Engine Land)… A New Version Of Google Wallet Is ‘Coming Soon’ (Business Insider)… Redbeacon Home Services Marketplace Launches Android App, Refocuses On Mobile (TechCrunch)…

Street Fight Daily: Locu Launches Dashboard, eBay Pushes Into Services

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Locu’s Menu Dashboard Is a Rare Win for Developers and Merchants (PandoDaily)… EBay Is Now Selling Live Services, Launches Secretguru As A Beta Pilot In The UK (TechCrucnh)… Toyota Unveils Super-Compact Car With Location-Based Ads (PMashable)…

Street Fight Daily: Apple Apologizes, Foursquare Partners with Open Table

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Apple Apologizes for Misstep on Maps (New York Times)… Foursquare Keeps Moving into Local Search with Open Table Reservations (GigaOm)… Nokia Seals Mapping Deal With Oracle (Wall Street Journal)…

Street Fight Daily: Facebook’s Local Opp, LivingSocial’s $93 M Loss

A roundup of today’s big stories in hyperlocal content, commerce, and technology.
Facebook’s Massive, Still-Untapped Local Opportunity (Screenwerk)… Losses are Mounting for LivingSocial (GigaOm)… Report: Daily Press removes Journatic bylines, but Stories Remain (Poynter)…

Street Fight Daily: Foursquare Monetization, Square Valuation

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Foursquare Rolls Out Its First Big Money-Making Feature: ‘Promoted Updates’ (TechCrunch)… Square Expects New Financing and a Loftier Value (NYT)… Craigslist Sues Apartment Search Site PadMapper Over Listings (GigaOm)…