Two Years After Pulling Back, Gilt City Moves Ahead
Following a retrenchment, Gilt City is growing again. Street Fight caught up with Steven Schneider, the president and general manager at the local shopping site, to talk about the evolution of local commerce, the business of curation, and the changing relationship between ecommerce and brick-and-mortar marketplaces for retailers…
Case Study: For NYC Nightlife Group, Adding Restrictions Increases Deal Profitability
As the marketing director for The Lure Group, Kelly Bruce isn’t afraid to try new digital platforms on for size. Over the years, she’s worked with dozens of hyperlocal vendors, including Foursquare, Yelp, Gilt City, Grouper, Scoutmob, and HowAboutWe. “We’re doing all these different experience packages to bring in a new audience who might not be familiar with the venues,” said Bruce. “Every couple of weeks, we reach new people.”
Street Fight Daily: Gilt City Names New Head, Facebook Courts SMBs
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Sarah Chubb, Former President Of Conde Nast Digital, Is Now President Of Gilt City (SAI)… Facebook Courts Small Business Dollars With Easy Social Ad Campaign Creation (TechCrunch)… Reid Hoffman: Groupon Made Multiple Missteps While Going Public (PandoDaily)…
Street Fight Daily: 02.03.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Mobile Ad Network Mojiva Reaches 1 Billion Devices (TechCrunch)…
Gilt City Gets New Look — Providers Members with Improved Shopping Experience (Daily Deal Media)…
Street Fight Daily: 01.24.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Gilt Groupe Cuts Include 10 Percent of Employees and Two Executives (AllThingsD)…
Foursquare’s an API Billionaire: ‘Thousands per Second’ (Programmable Web)…
Local Online News to get TMZ Slant in L.A. (NetNewsCheck)…
Street Fight Daily: 01.11.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Will Groupon’s Deal With Deutsche Telekom Be A Winning Template For Growth? (PaidContent)…
Rumor: Layoffs and Restructuring at Gilt Groupe as New Verticals Fail to Deliver Growth (BetaBeat)…
Will Patch’s Fate Foretell the Future of Local Online News? Hardly (Knight Digital Media Center)…
Street Fight Daily: 11.03.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
AOL’s Armstrong Talks Patch Strategy in Q3 Earnings Call (PaidContent)
“When you talk to major auto makers, half goes into local and regional,” Armstrong said, saying that AOL will also be aiming more heavily at local retailers as the company works to make Patch profitable. Armstrong didn’t provide any clearer sense, however, when Patch would be evenly profitable, as opposed to the expectation that some parts of the network will do more than break even by the end of the year…
Groupon’s IPO Is Coming — But How Much Is It Really Worth? (GigaOm)
Colleen Taylor: It’s been a long and winding road, but Groupon is set to hold its initial public offering on the stock market any day now, with several reports saying the IPO will take place by week’s end. It will be interesting to see just how high Groupon goes once it actually hits the public market…
Street Fight Daily: 10.31.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Gilt City Picks Up BuyWithMe at a Discount (AllThingsD)
The daily deals site operated by fashion and luxury online retailer Gilt Groupe, has acquired daily deals company BuyWithMe. Gilt will be purchasing BuyWithMe’s assets, including its member and vendor lists, as well as some of its technology…
Cachet, Not Cash Fuels NYT’s Local Team-Ups (NetNewsCheck)
The New York Times’ local partnerships with the Bay Citizen, the Texas Tribune and the Chicago News Cooperative have been a boon to the legitimacy nonprofit sites and their missions to raise the level of local journalism in their markets. But some acknowledge that weighing the Times’ needs against their own can be a challenge…
Street Fight Daily: 10.28.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Google is collaborating with discount luxury network Gilt City as it looks to expand its Google Offers deals service. The partnership comes as the search giant has been adding a number of new coupon features and retailers to its mobile payments product, Google Wallet. (PaidContent)…
The Guardian is testing a new hyperlocal service called “n0tice,” which is an attempt to create a publishing platform based on location — and it uses the metaphor of a community noticeboard to get there. (GigaOm)…
Street Fight Daily: 10.03.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Loopt has been allowed its first patent, and it could be a big one. In layman’s terms, the patent describes using your location to display relevant ads and offers on top of a map, as an interstitial, or as a text ad — another claim also discusses displaying where your friends are on the same map. (TechCrunch)…
A basic contradiction at the heart of the daily deals industry on the Internet has become apparent. Consumers have been told: You will never pay full price again. The merchants were hearing: You are going to get new customers who will stick around and pay full price. Disappointment was inevitable. (New York Times)…
Gilt City’s Richardson: Aiming Offers at the Local Elite
Most online ventures aimed at local markets tend to cast a wide net — targeting content or offers to a wide swath of consumers based solely on their location, and pulling sponsors and advertisers from local merchants. Gilt City, the localized offers arm of Gilt Groupe, has taken another route, targeting only the very wealthiest consumers in a handful of around the country with pricey-and-luxurious member offers and and events (featuring brands that aren’t necessarily local in nature)…
Street Fight Daily: 07.06.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups…
Gilt City, the local daily deals counterpart of high-end flash sales site Gilt, has established a private loyalty rewards program using Facebook Groups. (Mashable)…
Foursquare released a new feature yesterday: Notifications. Unlike the push notifications for check-ins you’re used to seeing on the Foursquare mobile apps, these new Notifications focus on other activities on Foursquare “beyond the check-in.” (TechCrunch)…
Making Deals More Relevant
In considering the future of daily deals and group buying, one theme that keeps coming up is the idea that increasingly sophisticated targeting (and thus relevance) will, over time, make the deals proposition better for both merchants and consumers. As with traditional advertising, the better targeted a deal is for a consumer’s preferences and geo-location, the better value the promotion is for the merchant who runs it…
Lesson From Gilt: Consolidation Means Growing Up for Daily Deals
Gilt City’s retreat points to a larger systemic issue for the deals space in 2012. With venture investment in the space waning, access to the type of funding necessary to scale the capital-intensive sales efforts is becoming much more difficult — and the potential for a relative newcomer to achieve Groupon or LivingSocial-like growth seems a lot less likely…