Addiply | Street Fight

Do ‘Walk-Through’ Ads Have the Zip That’s Missing in Hyperlocal Publishing?

Tom Grubisich

Do ‘Walk-Through’ Ads Have the Zip That’s Missing in Hyperlocal Publishing?

The new “AdSweeps” are being offered by U.K. ad exchange Addiply transform 2D photographs into the 3D-like experiences shown in the above examples. The aim is not to objectify users as statistical constructs of demographic or psychographic data points, but to appeal to the universal sense of curiosity…

Street Fight Daily: Patch Partnership With WPIX, Addiply Network Live

The Editors

Street Fight Daily: Patch Partnership With WPIX, Addiply Network Live

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Patch, NY’s WPIX Form Content Partnership (NetNewsCheck)…

How Facebook’s Mobile ‘Sponsored Stories’ Are Designed To Kill Groupon (Business Insider)…

Addiply Networks 2,700 Hyperlocal UK Sites for National Ads (Out With a Bang)…

Street Fight Daily: 10.28.11

David Hirschman

Street Fight Daily: 10.28.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Google is collaborating with discount luxury network Gilt City as it looks to expand its Google Offers deals service. The partnership comes as the search giant has been adding a number of new coupon features and retailers to its mobile payments product, Google Wallet. (PaidContent)…

The Guardian is testing a new hyperlocal service called “n0tice,” which is an attempt to create a publishing platform based on location — and it uses the metaphor of a community noticeboard to get there. (GigaOm)…