6 Tools for Creating Performance-Based Offers

As pure-play daily deals sites struggle to remain attractive to local merchants, a new model for offers is beginning to emerge. Rather than giving blanket discounts on general merchandise — a hallmark of the original Groupon deals — brand advertisers are increasingly opting to use performance-based offers as a way to drive traffic without necessarily hurting the bottom line. Here are six tools that merchants can use to create performance-based marketing offers…

Street Fight Daily: Bloomspot Bought, Passbook a Hit

A roundup of today’s big stories in hyperlocal content, commerce, and technology.J.P. Morgan Buys Daily Deals Company Bloomspot (The Wall Street Journal)… Apple’s Passbook Is a Surprise Success for Developers (Wired)… Mobile, Location, Data (Nieman Journalism Lab)…

Street Fight Daily: Apple & Google Face Off, Patch Predicts Profit

A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Apple and Google Go Head to Head Over Mobile Maps (NYT)

Patch’s Webster Predicts Profit in Late 2013 (Net News Check)

Here’s a Sign Merchants are Starting to Really Like Groupon (Yipit Blog)

Street Fight Daily: Bee Media Buys Adcentricity, Yelp Spam Begone

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Bee Media Acquires Adcentricity to Unite Location-Based Ads, Mobile Shopping (TechCrunch)…

U.S. Mobile Ad Spend to Double in 2012 (Mediapost)…

Yelp Spam Begone: Software Weeds Out Fake Reviews (Mashable)…

Bloomspot’s Guarantee Shows the Future of Daily Deals

A week ago daily-deal service Bloomspot dropped the interesting announcement that it would roll out a “performance-based business model that takes responsibility for the profitability of its merchant partners.” The company will guarantee profitable spending levels from customers. Our post on the Bloomspot news gave a nod to the long-term implications of this announcement. My two cents: This is a clear signal that the daily deals business will quickly morph into something else and that the balance of power has shifted to the merchants…

Bloomspot Leads an Industry Shift

Who: Bloomspot

What: $40 million in funding and a merchant guarantee

With all the chatter about Groupon’s updated IPO filings this week, and news that Patch is offering up daily deals in 800 (not a typo) hyperlocal markets, a couple of announcements from Bloomspot didn’t get as much attention as they otherwise might. The company said that it had scored a whopping $40 million in new funding, and revealed that it is using the data it collects to guarantee that deals they do will be profitable to vendors, or Bloomspot will cover the difference from its cut. There are a couple of important takeaways from all this news…

Street Fight Daily: 08.09.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Bloomspot has secured $40 million in new funding. The company focuses on offers from high-quality merchants looking to connect with their best customers and deepen loyalty. The offers they serve are highly tailored for specific interests and demographics. (TechCrunch)…

In its quarterly earnings report, AOL said that Patch has added 44 towns to end Q2 in 846 towns and is on track to have about a 1,000 coverage areas by year’s end. (PaidContent)…

Case Study: Dentist Finds the Key to Daily Deal Success

Houston dentist Dr. Heather Wilmore has plenty of experience with daily deal companies, having run offers with a handful in just the past year. She’s learned to structure her deals in a way that increases the chances that new patients will continue returning for follow up appointments long after their coupons have been redeemed…