Adcentricity | Street Fight

Where Hyperlocal Meets Digital-Out-Of-Home

Rob Gorrie

Where Hyperlocal Meets Digital-Out-Of-Home

The digital out-of-home advertising sector — all those networked screens you see on top of gas pump tops and in elevators, 7-11s, waiting rooms and the back seats of taxis — couldn’t be happier about the rise in popularity of location apps and daily deal coupons. Finally the hyperlocal targeting that is a part of what these networks of screens can do has some consumer-driven energy and contextual relevance behind it…