Street Fight Daily: BBC’s Hyperlocal News Push, HotelTonight App Introduces Local Concierge
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… BBC Seeks to Forge Working Links With Hyperlocal News Sites (The Guardian)… Mobile App Company HotelTonight Launching Personal Concierge Feature (Wall Street Journal)… Google Upgrades Mobile Browser Display to Allow Reviews (Blumenthals.com)…
Street Fight Daily: Yell’s ‘eMarketplace’, Foursquare Hires UTA
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Yell Readies New ‘eMarketplace’ Site (ScreenWerk)…
Foursquare Signs With UTA to Build Ties With Entertainment Industry (Variety)…
Forecast: Mobile Content, Ad Sales Will Hit $67 Billion in 2012 (PaidContent)…
Report Identifies Elements of Hyperlocal Success in the U.K.
It is to hyperlocal media’s advantage that it remains a nascent sector which is developing quickly. Unwedded to the business models of the past, hyperlocal has the scope to experiment with different models for content, revenue and community engagement. In doing this, and hyperlocal players have as much to learn from the community development sector as they do from other media outlets…