Street Fight Daily: Yell’s ‘eMarketplace’, Foursquare Hires UTA
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Yell Readies New ‘eMarketplace’ Site (ScreenWerk)…
Foursquare Signs With UTA to Build Ties With Entertainment Industry (Variety)…
Forecast: Mobile Content, Ad Sales Will Hit $67 Billion in 2012 (PaidContent)…
Street Fight Daily: Yelp Integration With Siri, Groupon Now Lags
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Deeper Yelp Integration with Siri Gives Site More Visibility (ScreenWerk)…
GrouponNow Lags, But Other Products Gain Speed (Crain’s Chicago Business)…
Online, Offline Data Ad Platforms Emerge (Mediapost)…
Street Fight Daily: 10.11.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Microsoft appears to be readying the formal launch of a Bing-branded daily deals website powered by white-label group buying platform service provider Tippr. This offering is notably different from Microsoft’s earlier launch of Bing Deals, which basically features links to aggregated deals from a number of partners. (TechCrunch)…
The daily deal industry has jolted a formerly sleepy corner of the $30 billion online advertising market: the local part of the paid search marketing business. Local search ads that included references to towns and cities were not in demand until daily deal companies started paying handsomely to track down people interested in neighborhood goods and services. (Reuters)…
Local Deals’ Second Act: Dynamic, Mobile
In the tech and media worlds, it’s no secret that local deals and mobile are exploding — both in terms of revenue growth as well as in the attention and investment being lavished upon them. Surprisingly, though, the two elements haven’t yet come together to the degree that they probably should…
Partnership With Foursquare Is a Natural Step for Groupon
Earlier this week All Things Digital reported that Groupon and Foursquare were discussing a partnership to push local deals targeted to location-aware check-ins. The media world has been buzzing about the rumor, but neither company has broken an official silence to confirm (or deny) the partnership or discussions. Perhaps it’s just a foregone conclusion, though, that Groupon would add immediacy and social distribution to its model. In fact it already has…