John Paton | Street Fight

Survey ‘Paywalls’ May Not Be as Good as They Sound for Local Media

Matt Sokoloff

Survey ‘Paywalls’ May Not Be as Good as They Sound for Local Media

While surveys may be a good source of revenue, it’s not a long-term solution for local news sites:There is an inherent supply-and-demand issue — not very different from the one that arises with online display ads. As more and more publishers adopt Google Consumer Surveys, Google can begin dropping its publisher payout because it has enough supply…

Street Fight Daily: Groupon’s Free-Fall Continues, Svpply to Local

The Editors

Street Fight Daily: Groupon’s Free-Fall Continues, Svpply to Local

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Free-Falling Groupon Has Its Problems but Bankrupacy Talk Is Bunk (All Things D)… Svpply’s Store Explorer Lets You Window Shop From Your Phone (Fast Company)… Location, Personalization Key Factors in Mobile Advertising Triumph (Mobile Marketer)

Brady: If Print Is 85% of Your Revenue, You’re Terrible at Selling Digital

Noah Davis

Brady: If Print Is 85% of Your Revenue, You’re Terrible at Selling Digital

Six months ago, online news guru Jim Brady (formerly of TBD and washingtonpost.com) took over as editor-in-chief at Digital First Media with the mandate of focusing the newsrooms of the company’s papers on a, well, “digital first” model. Street Fight recently caught up with Brady, to talk about what it takes to win hearts and minds of veteran journalists, and why the business side comes first…