PODCAST: This Week in Location-Based Marketing — Tasti D-Lite

In this week’s episode, hosts Rob Woodbridge and Asif Khantalk about the RAMP conference in Chicago; Square goes live with their client list; Oracle takes direction from Nokia; Bob Dylan’s ‘Tempest’ goes geo; plus acquisitions by TripAdvisor and Square + our special guest BJ Emerson, co-author of The Tasti D-Lite way (who is appearing at the Street Fight Summit on October 30th).

Local Quotables: BJ Emerson, John Paton, Matt McAlister and more…

The best words about and around the hyperlocal industry. Lots of talk about Groupon this week — its friends-and-family start; who its competitors are; what merchants think. Yipit’s Jim Moran makes a quip about the Groupon-Living Social rivarly. In non-Groupon news, John Paton extends an apology in response to a controversial Journal Register article, and […]

Case Study: For Tasti D-lite Builds Loyalty with Passive Check-Ins

“They used to call it ‘stalking,'” said BJ Emerson at the LocNav Conference this month. “Now they call it ‘location-based marketing.'” The VP of technology at Tasti D-lite has tongue firmly planted in cheek, as the frozen yogurt chain has evolved its basic punch card program into a highly digital loyalty effort involving Foursquare, Facebook and Twitter.