Street Fight Daily: 04.20.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

The activity in Foursquare gives local merchants special insight behind the check-in in order to improve customer relationships, such as understanding who these people are, how often they visit, where else do they go, do they come in with certain friends,” says CEO Dennis Crowley. (Fast Company)

A new report from Borrell Associates has found that online employment want ads have become a $5 billion business, representing nearly 15% of all online advertising. (NetNewsCheck)

Curbed, the online real estate news blog, and Eater, a sister publication which focuses on the “latest restaurant openings, chef squabbles, and industry gossip,” opened for business yesterday in Seattle. The city has long been a center of hyperlocal news experimentation. (GeekWire)

Google, Foursquare and SimpleGeo are separately working to build a definitive database of places. Now location-information startup Fwix is joining them, releasing a developer API toolkit to provide app makers with a wealth of data on places. (Mashable)

LivingSocial Family Edition has added 14 new markets in the U.S., Canada and the U.K., giving it a presence in 58 markets total. (Daily Deal Media)

Foursquare’s improved photo sharing — which adds relevance to location-based images — does Color one better, writes Austin Carr. (Fast Company)

Some news and notes from the Where 2.0 conference, which kicked off yesterday in Santa Clara. (WebMonkey, Google Earth Blog)

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