fwix | Street Fight

INFOGRAPHIC: SF, LA Top List of Cities With Socially Savvy SMBs

Steven Jacobs

INFOGRAPHIC: SF, LA Top List of Cities With Socially Savvy SMBs

The study found that Grand Rapids and Oklahoma City have the highest percentage of SMBs with Facebook pages at 29% and 28% respectively. The number is a little less than half of what Borrell Associates estimated for the overall percent of SMBs that used Facebook as a promotional tool in 2011 (60.4%) and well below Merchant Circle’s figure in late 2011 (70.0%)…

Fwix Rebrands as Radius, Builds Intelligence Product for Local Sales

Steven Jacobs

Fwix Rebrands as Radius, Builds Intelligence Product for Local Sales

Fwix, the hyperlocal information play that evolved from content aggregator to place database, is rebranding as a business intelligence product called Radius. The new incarnation of the company will provide contextual data and a lead generation tool for sales forces looking to sell to small and medium-sized businesses by leveraging the place identification technology and local dataset which Fwix developed over the past three years…

#SFS11 VIDEO: Fwix CEO Introduces ‘Location Search Optimization’

David Hirschman

#SFS11 VIDEO: Fwix CEO Introduces ‘Location Search Optimization’

At the Street Fight Summit last month, Fwix’s Darian Shirazi introduced the concept of “Location Search Optimization,” or LSO, a process for ensuring that your content is location-aware. Adding just a few meta-tags and other bits of data to your site can ensure that your content is found by location-based search engines…

Announcing Street Fight’s First Annual Hyperlocal Industry Summit

David Hirschman

Announcing Street Fight’s First Annual Hyperlocal Industry Summit

Street Fight is proud to announce our first annual industry summit, which will bring together leading minds from across the hyperlocal industry on October 25th-26th in New York City. Participants will include top executives from Patch, Topix, Fwix, Yipit, Gilt City and many more. Buy your ticket before July 31 and save $200!

Street Fight Daily: 07.07.11

David Hirschman

Street Fight Daily: 07.07.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Groupon’s S-1 filing for an IPO last month certainly got a lot of negative ink. Rattled by the intense media and analyst reaction to the filing, sources said the Chicago-based company commissioned a poll of its consumers and merchants to gauge the impact. (AllThingsD)…

Two weeks ago, Foursquare announced that there were over 10,000,000 people using the service. Now the company has announced that it has over half a million merchants signed up as well. (Foursquare Blog)…

Street Fight Daily: 06.16.11

David Hirschman

Street Fight Daily: 06.16.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

In explaining the relevance of its new product, Geotagger, Fwix says that “LatLong” — latitude and longitude — is going to replace keywords as the standard for online ad buys, as daily deals and mobile usage become a greater part of publishers’ traffic and revenue streams. (PaidContent)…

While Groupon may want to move its IPO forward quickly, to capitalize on the enthusiasm generated by a new wave of Internet-related stock debuts, it will likely have to wait until late summer, or possibly the fall, for its stock to be priced and trading publicly. (Marketwatch)…

Fwix’s Shirazi: Layering Location on Top of the Web

David Hirschman

Fwix’s Shirazi: Layering Location on Top of the Web

San Francisco-based hyperlocal search database Fwix made news last week when it announced a new product called Geotagger that will allow publishers to tag Web pages with locations — in effect allowing them to create a layer of precise location information on top of their content, and giving them another method to index the information in that page by. The company is partnering with NBC to roll the service out onto the network’s local news Web sites. Street Fight visited Fwix’s offices in San Francisco last week and caught up with the company’s CEO, Darian Shirazi…

Street Fight Daily: 04.20.11

David Hirschman

Street Fight Daily: 04.20.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

The activity in Foursquare gives local merchants special insight behind the check-in in order to improve customer relationships, such as understanding who these people are, how often they visit, where else do they go, do they come in with certain friends,” says CEO Dennis Crowley. (Fast Company)…

A new report from Borrell Associates has found that online employment want ads have become a $5 billion business, representing nearly 15% of all online advertising. (NetNewsCheck)…

Curbed, the online real estate news blog, and Eater, a sister publication which focuses on the “latest restaurant openings, chef squabbles, and industry gossip,” opened for business yesterday in Seattle. The city has long been a center of hyperlocal news experimentation. (GeekWire)…