A roundup of today's big stories in hyperlocal content, commerce, and technology.... PayPal Trumps Square’s Deal With Starbucks by Partnering With Discover (All Things D)... Gannett Has Bought Social Media Ad Company BLiNQ (TechCrunch)... Groupon's Risk of Traveling Salesmen (Wall Street Journal)...

The company's Q2 “Mobile Audience Insights Report" takes a deep dive into the ways in which specific segments of consumers are leveraging location – both in terms of utility and tagging content. Where hyperlocal advertising is concerned, according to JiWire's director of marketing, Dee Dee Paeseler: “Brands know they want it, they’re just trying to figure out how to use it.”

As vice president of marketing for Jenn-Air, Brian Maynard oversaw the development of a mobile application that uses GPS technology to help high-end consumers connect with retailers offering Jenn-Air products in their local areas...

When Target took its partnership with Shopkick nationwide and rolled out the app at its 1,764 stores in May 2012, it became the largest retailer to partner with the mobile loyalty platform to date. While the partnership is still in its infancy, Target communications manager Molly Snyder says store managers are already reporting tremendous feedback and enthusiasm...

Pat McCormack, vice president of mobile sales and strategy at The Weather Channel Companies, talks more about the PlaceIQ partnership and explains how adding locality to the creative of a mobile ad improves user engagement...

Consumers purchasing multi-million dollar properties want to see more than just static photos and written descriptions when researching homes online. According to John Passerini, vice president of interactive marketing at Sotheby's International Realty, high-end buyers want to understand the "context" of the properties they're viewing. To satisfy this need, Sotheby's used LBS-technology to create a "lifestyle overlay" for its mobile iPad app...

Lipof Advertising creative director Nathan Lowery says businesses that inundate their customers with meaningless marketing messages are actually doing more harm than good. In his experience handling advertising and marketing for Pet Supermarket, Lowery has noticed that customers are less likely to unsubscribe from SMS advertising lists when they're sent messages that have actual value, like coupons and discount codes...

MomentFeed worked with Cinnabon to merge duplicate venues, adjust inaccurate geo-codes, and update venues with correct addresses and consistent branding. The result? Cinnabon corporate communications manager Rachel Hadley says the company has seen a nearly 700% increase in customer engagement on Foursquare, Facebook, and Twitter over the past eight months...

At TopGolf, a golf entertainment facility with locations in Virginia, Illinois, and Texas, regional marketing director Scott McMahon says he was able to boost the number of Foursquare check-ins in 2011 by creating a "Grizzly" special that tied in with the company's "Fun Doesn't Hibernate" marketing campaign...

Companies in the travel and tourism industry have been quick to jump on the daily deals bandwagon in an effort to boost occupancy rates in a sluggish economy. The revenue manager at Charlestowne Hotels says he's contacted by deal companies all the time, and that he chooses which businesses to work with based on how much they're willing to negotiate...