National Brands | Street Fight - Part 2

Tag archive for "national brands"

Case Studies

Case Study: Duane Reade Uses Brand Advocates for Local Campaigns

No Comments 04 March 2013 by

Rather than relying solely on traditional advertising to promote the company’s recent rebranding efforts, the drugstore chain's online/public relations manager Calvin Peters has expanded the company’s social media efforts and created what he calls a “VIP blogger team.” Peters has partnered with bloggers with online communities centered around the New York metro area to generate buzz and organic media in the form of user-generated content...

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Case Studies

Case Study: Jelmar Reaches Younger Demo With Location-Based Promotion

No Comments 31 January 2013 by

The cleaning products manufacturer ran a promotion last year with inMarket's CheckPoints mobile app, which rewarded customers for scanning CLR and CLR Bath & Kitchen products with their smartphones. As a result, Jelmar saw an immediate uptick in sales at stores where the mobile promotion ran...

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Case Studies

Case Study: Texas Roadhouse Goes Local on Facebook

1 Comment 23 January 2013 by

Rather than creating a single Facebook page to serve as a hub for all 300 plus Texas Roadhouse locations, Dave Dodson and his team have created local Facebook pages for each restaurant in the national chain. Dodson says people are more likely to be engaged with local pages, leading to an increase in comments, likes, and photo submissions on social networks like Facebook, Twitter, Instagram, and Foursquare...

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Headlines

Street Fight Daily: Groupon Acquires Glassmap, Google Targets Coupons

No Comments 14 January 2013 by

A roundup of today's big stories in hyperlocal content, commerce, and technology.... Groupon Acquires Realtime Location-Aware Service Glassmap To Help You Find Deals (TechCrunch)... Google launches Google Launches Zavers, Targeted Digital Coupons with Real-Time Redemption Data for Retailers (The Next Web)... 21 Things I Learned Running Hyperlocal News Sites (Vouchification)...

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Headlines

Street Fight Daily: Field Trip Adds Deals, Local Online Ad Rev to Jump in 2013

No Comments 10 January 2013 by

A roundup of today's big stories in hyperlocal content, commerce, and technology... Local Online Ad Rev to Grow 31% in 2013 (NetNewsCheck)... Google’s Location-aware Field Trip Tour Guide App Now Serves Up Local Deals, Courtesy of Scoutmob (The Next Web)... How Location-Based Social Networks Are Changing the Game for Businesses (Entrepreneur)...

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Case Studies

Case Study: Mattress Retailer Uses Targeting to Boost In-Store Sales

6 Comments 20 November 2012 by

At Innovative Mattress Solutions, online marketing director Brett Morris relies on display ads that work in tandem with his company's print and television campaigns to promote holiday sales and in-store events. He uses geo-targeting to reach consumers living within a 15-mile radius of his company's stores, and relies on different ad sets based on the demographics of the consumers he's trying to hit...

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Case Studies

Moe’s Southwest Grill Launches Nationwide Check-In Campaign

No Comments 13 September 2012 by

Rather than having individual franchises run their own social check-in campaigns, Moe's Southwest Grill decided to pull together their promotions and launch a nationwide campaign that aggregates Foursquare and Facebook check-ins at more than 440 Moe's locations. Lauren Barash, the chain's director of marketing, says she is already seeing enthusiasm from customers...

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Case Studies

Clif Bar Uses Foursquare’s API for Geo-Targeted Twitter Campaign

No Comments 28 August 2012 by

By restricting advertisers from targeting users at specific locations, Twitter has made it difficult for big brands to use its platform when running geo-targeted campaigns in the past. Clif Bar found a way around this challenge earlier this summer, when the company began asking customers with GPS-enabled devices to voluntarily tweet their locations for the chance to win coupons and prizes...

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Headlines

Street Fight Daily: PayPal Partners with Discover, Gannett Gets Social

No Comments 22 August 2012 by

A roundup of today's big stories in hyperlocal content, commerce, and technology.... PayPal Trumps Square’s Deal With Starbucks by Partnering With Discover (All Things D)... Gannett Has Bought Social Media Ad Company BLiNQ (TechCrunch)... Groupon's Risk of Traveling Salesmen (Wall Street Journal)...

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News

JiWire: ‘Massive Increase’ in Hyperlocal Ad Interest From National Brands

No Comments 01 August 2012 by

The company's Q2 “Mobile Audience Insights Report" takes a deep dive into the ways in which specific segments of consumers are leveraging location – both in terms of utility and tagging content. Where hyperlocal advertising is concerned, according to JiWire's director of marketing, Dee Dee Paeseler: “Brands know they want it, they’re just trying to figure out how to use it.”

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