InMobi | Street Fight
Foursquare

Street Fight Daily: Foursquare Execs Decamp, Apple Mulls Mobile Payments

The Editors

Street Fight Daily: Foursquare Execs Decamp, Apple Mulls Mobile Payments

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyFoursquare’s COO, Biz Dev Head Are Leaving (Recode)…
Apple Discussing iPhone Payments Service With High-profile Retail Brands (9to5Mac)… Ad Tech Companies Create Mobile Ad Exchange to Rival Google, Twitter (AdAge)…

6 Ad Networks With Targeting Capabilities

Stephanie Miles

6 Ad Networks With Targeting Capabilities

Ad networks with advanced targeting capabilities are giving national brands and smaller advertisers a way to drive conversion rates and boost sales. By narrowing their focus and targeting specific audiences based on location, demographics, or interests, advertisers can increase the relevancy of their ads and improve click-through rates (CTRs) by a factor of 2x. Here are six ad networks that offer these targeting capabilities…

LBMA Podcast: InMobi’s Piyush Shah on the Mobile Opportunity in China

Asif Khan

LBMA Podcast: InMobi’s Piyush Shah on the Mobile Opportunity in China

In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss TuneIn’s $25 million raise to get in your car; Royal Mail opens late so you can pick up your own mail; The Location Forum makes you pay for privacy guidelines; Bud + Blippar + Folds of Honor = amazing; iPourIt brings RFID to bars; ESRI starts licensing their data. Plus, eMarketer Canada offers insight into Canada’s location and mobile advertising landscape and special guest Piyush Shah of InMobi…