Hearst | Street Fight

Street Fight Daily: Local Online Pubs Shirk Display, SMBs Key to Growth of Digital Ad Platforms

Joseph Zappa

Street Fight Daily: Local Online Pubs Shirk Display, SMBs Key to Growth of Digital Ad Platforms

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Local Digital News Publishers Are Ignoring Display Revenue… IAB: Big Digital Ad Platforms Must Mine SMB Market to Keep Growing… Hearst Scored Record Profits for 7th Consecutive Year by Investing in Data…

Street Fight Daily: Intel Buys Mobileye for $15.3B, NJ Journalists Start Local Paper

Joseph Zappa

Street Fight Daily: Intel Buys Mobileye for $15.3B, NJ Journalists Start Local Paper

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Intel is Paying $15.3 Billion to Acquire Mobileye… After Punishing Layoffs, New Jersey Journalists Start Up Their Own Local Paper… Optimizing Digital Marketing Performance to Drive Business Performance…

Street Fight: Uber’s Q3 Losses ‘Eye-Popping’, Snap Makes Moves on Ad Tech

Joseph Zappa

Street Fight: Uber’s Q3 Losses ‘Eye-Popping’, Snap Makes Moves on Ad Tech

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber’s Loss Exceeds $800M in Third Quarter on $1.7B Net Revenue… With Acquihire of Flite, Snapchat Looks to Boost Ad Tech Capabilities… Small Business Owners Pessimistic About Holidays but Hopeful for 2017…

At Hearst Newspapers, a New Digital Strategy to End ‘Flying Blind’

Tom Grubisich

At Hearst Newspapers, a New Digital Strategy to End ‘Flying Blind’

Just how far local newspapers have to go to plant their flag commandingly in the fiercely competitive world of digital is summed up in a revealing story told by Robertson (Rob) Barrett, the new digital chief at Hearst Newspapers, who says that editors just don’t have information about the interests of the people in their market.

Street Fight Daily: Ads Coming to Google’s Local Pack, xAd Partners with ComScore for Attribution

The Editors

Street Fight Daily: Ads Coming to Google’s Local Pack, xAd Partners with ComScore for Attribution

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Confirms Ads Are Coming to Local Pack… ComScore is Working with xAd to Measure Foot Traffic From Online Ads… How a Publisher’s New Trend-Predicting Platform Will Benefit Advertisers…

Why Top Newspaper Groups Are Pitching New ‘Solutions’ to the Ad Market (Part 1)

Tom Grubisich

Why Top Newspaper Groups Are Pitching New ‘Solutions’ to the Ad Market (Part 1)

The top four newspaper groups in the country — Gannett, Tribune Publishing, McClatchy and Hearst — have formed a national network called Nucleus Marketing Solutions. Street Fight recently spoke with NMS’s CEO Seth Rogin, about the push-pull dynamics involved in creating and monetizing quality journalism online.

Street Fight’s Predictions for 2016: Part One

The Editors

Street Fight’s Predictions for 2016: Part One

With 2015 drawing to a close, it’s time again to look ahead to what we can expect in the hyperlocal space in 2016. We asked Street Fight staffers and weekly columnists what they thought would be the biggest story (or stories) in local in 2016. We’ll be running their outlooks in two installments, the first today and the second tomorrow.

The Struggle to Save Local News Is Not Doomed

Tom Grubisich

The Struggle to Save Local News Is Not Doomed

The current state of local news in the technology-driven information age continues to be a hotly debated topic in industry circles. There’s more consensus around the grim prospects for local print media, and more debate about the outlook for independent local news sites. Understanding where the future lies for local news requires a thorough parsing of both positions.

Street Fight Daily: Mobile Wallets Can Guide Search’s ‘Next Moment,’ BuzzFeed Wants to Go Local

The Editors

Street Fight Daily: Mobile Wallets Can Guide Search’s ‘Next Moment,’ BuzzFeed Wants to Go Local

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Wallets, GPS and Beacons: How to Dominate the ‘Next Moment’ of Local Search (Search Engine Land)… BuzzFeed Is Planning to Enter the Local News Game in the U.K. (Nieman Lab)… Grubhub, DoorDash, and Caviar Hit with Worker-Misclassification Complaints (San Francisco Business Times)…