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#SFSW18: The Local Ecosystem in Flux

Joseph Zappa

#SFSW18: The Local Ecosystem in Flux

“Small businesses are people who are gutting it out,” said Andrew Morbitzer, VP of corporate development at GoDaddy. “They’re here to do a service or provide a product. They’re not here to use software. [Our job is] removing the decision to take on another capability.”

Street Fight Daily: GoDaddy Acquires Main Street Hub, New York Times Leads Way on Loyalty

Joseph Zappa

Street Fight Daily: GoDaddy Acquires Main Street Hub, New York Times Leads Way on Loyalty

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Is Acquiring Main Street Hub, Social Marketing Platform for SMBs… How the New York Times Uses Interactive Tools to Build Loyalty and Subscriptions… Here’s Why the Epidemic of Malicious Ads Grew So Much Worse Last Year…

Street Fight Daily: Facebook Aims to Placate Publishers, AdTech Consolidation Continues

Joseph Zappa

Street Fight Daily: Facebook Aims to Placate Publishers, AdTech Consolidation Continues

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Launches News Analytics Tool in Partnership with Nielsen… Sizmek Buys Rocket Fuel, Once Worth Roughly $1 Billion, for $145 Million… How the Right Media Partnerships Can Help Brands Build Trust…

Are Website Builders the Next Big Growth Market in Local?

Mark MacLeod

Are Website Builders the Next Big Growth Market in Local?

Website builders have been around almost as long as the internet itself. As you would expect, this is a busy market. Sitebuilderreport.com tracks 35 vendors. There are many more. Interestingly, only 4 of the 35 vendors get a good rating. Clearly, this is a large market that is ready for new and better solutions.

Street Fight Daily: GoDaddy Acquires Euro Rival for $1.8 Billion, How Foursquare Tackles Attribution

Joseph Zappa

Street Fight Daily: GoDaddy Acquires Euro Rival for $1.8 Billion, How Foursquare Tackles Attribution

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Acquires Rival Host Europe Group for $1.79 Billion… How Foursquare Leverages Location for Attribution… Don’t Expect To See Amazon’s Checkout-Free Grocery Store Mirrored by Local Retailers Anytime Soon…

Street Fight Daily: Uber and Foursquare Join Forces, Twitter Disbands Commerce Team

The Editors

Street Fight Daily: Uber and Foursquare Join Forces, Twitter Disbands Commerce Team

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber and Foursquare Team Up to Make It Easier to Find Your Destination… Heavy-Hitter Investors Plan a For-Profit Launch Next Month in Denver… Twitter Disbands Commerce Team, Ceases Product Development on ‘Buy’ Button…

Street Fight Daily: Yelp’s New Home Services Feature, Return of the QR Code?

The Editors

Street Fight Daily: Yelp’s New Home Services Feature, Return of the QR Code?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Now You Can Get Price Quotes for Home Services Inside Yelp (BuzzFeed)… Will Facebook Salvage QR Codes from the Dustbin of Local Marketing History? (Blumenthals)… Cross-Device Campaigns 60% Better Than PC-Only for Offline Conversions (Marketing Land)…

Street Fight Daily: Uber Reportedly Losing Money Despite VC Success, Yelp and ProPublica Team Up

The Editors

Street Fight Daily: Uber Reportedly Losing Money Despite VC Success, Yelp and ProPublica Team Up

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Here Are the Internal Documents that Prove Uber Is a Money Loser (Gawker)… ProPublica Teams Up With Yelp to Make It Easier to Find Good Local Health Care Services (NiemanLab)… Here’s How Facebook Is Turning Its Local Ad Unit Into a Customer Service Channel (AdWeek)…

Local Tech Businesses Diversify to Serve a Wider Range of SMB Needs — But Do They Really Know Their Customers?

Mo Yehia

Local Tech Businesses Diversify to Serve a Wider Range of SMB Needs — But Do They Really Know Their Customers?

In the rush to diversify their offerings, single-product local tech companies either move horizontally (reaching out to all the markets that could remotely utilize their product) or, more often, vertically (seeking to cater to all the nuanced needs of a niche market).

Street Fight Daily: Square Raises $100M, GoDaddy’s Turnaround

The Editors

Street Fight Daily: Square Raises $100M, GoDaddy’s Turnaround

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Raises More Money to Make Small Business Loans (Fortune)… Liquor Distributors Invest in Tech Firm to Boost E-Commerce in Alcohol (Wall Street Journal)… Deal Talks for Here Mapping Service Expose Reliance on Location Data (New York Times)…