ad fraud | Street Fight

Local Papers Unload on Viewability Bad Actors and ‘Garbage Inventory’

Tom Grubisich

Local Papers Unload on Viewability Bad Actors and ‘Garbage Inventory’

Ever since a 2014 Google study documented that 52 percent of ad impressions actually were not seen by users, viewability has been a front-burner issue for marketers and publishers alike. The digital platforms of local newspapers serve up billions of ad impressions monthly, putting these publishers right in the middle of the issue. To find out how they’re responding, Street Fight spoke with Tobias Bennett, the Local Media Consortium’s advertising expert.

Street Fight Daily: Google’s New Ad Targeting Techniques, Uber Launches UberEVENTS

The Editors

Street Fight Daily: Google’s New Ad Targeting Techniques, Uber Launches UberEVENTS

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Targets Intent with Email, YouTube, and Search Matching and App Campaigns (TechCrunch)… UberEVENTS is Launching in New York (Tech.Co)… How Much of Your Audience Is Fake? (Bloomberg)…