Commentary | Street Fight - Part 2

On Location

On the show: Danish sensors; VIPLocum; TempleRun in virtual reality; LuceX3 builds your conscience into a vending machine; SiriusXM targets the connected car; Red/Green app helps plan your social life; and Cicret bracelet moves the screen to your skin...

LBMA Podcast: PlaceIQ Partners With Starcom on SMGMaps

No Comments 09 January 2015 by

On the show: Danish sensors; VIPLocum; TempleRun in virtual reality; LuceX3 builds your conscience into a vending machine; SiriusXM targets the connected car; Red/Green app helps plan your social life; and Cicret bracelet moves the screen to your skin…

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Off the Block

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Report: Legacy Sales Teams Struggle With Digital Product Sales

No Comments 08 January 2015 by

The local media industry has come to rely on its sales force as one of its most valuable assets. But a new report from Borrell Associates finds that the legacy sales forces employed by local media companies often struggle to sell digital products…

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The New News

The independent digital community news site Davidson News and sister site Cornelius News are teaming up with six-year-old print-based Citizen Media Group in Charlotte. To see why these competing "indies" decided to partner, and what they hope to achieve, we spoke recently with their founders...

Why Two Competing News ‘Indies’ in Suburban Charlotte Are Teaming Up

No Comments 08 January 2015 by

The independent digital community news site Davidson News and sister site Cornelius News are teaming up with six-year-old print-based Citizen Media Group in Charlotte. To see why these competing “indies” decided to partner, and what they hope to achieve, we spoke recently with their founders…

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Off the Block

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Could the Mobile Ad Industry Spin off a Data Business?

No Comments 07 January 2015 by

The data collected by mobile companies is often far more comprehensive than their online counterparts, offering insights into the complexities of consumer behavior between places — not just websites. The question facing mobile advertising executives is whether that data might actually become a business in its own right.

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Commentary

Our work with leading ad tech companies has shown that 80% of the location data appended to ad inventories is inaccurate. The inaccuracies come from antiquated IP positioning providers who trace ad requests through the Internet to find the hub access point and assign the hub’s latitude and longitude to the IP addresses...

Solving the Dirty Data Problem in Location-Based Advertising

1 Comment 07 January 2015 by

Our work with leading ad tech companies has shown that 80% of the location data appended to ad inventories is inaccurate. The inaccuracies come from antiquated IP positioning providers who trace ad requests through the Internet to find the hub access point and assign the hub’s latitude and longitude to the IP addresses…

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Off the Block

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How Ordering Liquor Online Could Open Up the Local Marketing Industry

No Comments 06 January 2015 by

The adoption of Internet-connected commerce systems, from consumer-facing networks such as Drizly to modern point-of-sale networks such as Square, is a key element in the shift of local marketing dollars to digital…

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Commentary

The industry has evolved from targeting zip codes, to neighborhoods, to 100-meter tiles, and now we see claims of targeting within four feet of a mobile user. Ever-increasing degrees of precision are appealing to marketers — but mobile campaign managers should further explore the realities (and complexities) of location data...

Significantly Insignificant: The ‘Absurd Precision’ of Location Marketing

3 Comments 06 January 2015 by

The industry has evolved from targeting zip codes, to neighborhoods, to 100-meter tiles, and now we see claims of targeting within four feet of a mobile user. Ever-increasing degrees of precision are appealing to marketers — but mobile campaign managers should further explore the realities (and complexities) of location data…

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Commentary

Interior analytics is still an emerging discipline, and defining the hard ROI of specific solutions can be tough. Here are a few ways that retailers can use in-store data to understand their customers and better facilitate the shopping experience...

Finding the ROI in Retail In-Store Analytics

3 Comments 05 January 2015 by

Interior analytics is still an emerging discipline, and defining the hard ROI of specific solutions can be tough. Here are a few ways that retailers can use in-store data to understand their customers and better facilitate the shopping experience…

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The New News

We saw some promising signs of local news sites getting their mojo in 2014. But is it a lasting, growing trend? To get a peek over the horizon, we went to top experts in community news — publishers, editors and others who are involved in producing, analyzing and critiquing it...

Will 2015 Be Breakthrough Year for Community News? (Part Two)

1 Comment 02 January 2015 by

We saw some promising signs of local news sites getting their mojo in 2014. But is it a lasting, growing trend? To get a peek over the horizon, we went to top experts in community news — publishers, editors and others who are involved in producing, analyzing and critiquing it…

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On Location

This is the annual predictions show — a look ahead at the ideas and companies to watch in 2015. Asif and Rob take a look at key trends that will emerge in the industry, as well as companies that will thrive and companies that will struggle...

LBMA Podcast: Key Trends and Predictions for 2015

No Comments 02 January 2015 by

This is the annual predictions show — a look ahead at the ideas and companies to watch in 2015. Asif and Rob take a look at key trends that will emerge in the industry, as well as companies that will thrive and companies that will struggle…

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