Commentary | Street Fight - Part 2

On Location

LBMA Podcast: Live From SM2 With Nestle, Mobiquity and Factual

No Comments 03 October 2014 by

On the show: We are LIVE from SM2 in New York City so this is a unique episode for us. We cover the top two stories of the week which are Shopkick selling to SK Telecom and PayPal’s partnership with Samsung for wearable payments. We also have four live guests...

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Streets Ahead

Worldwide communication and social media concept art.

How to Maintain a Rational Social Marketing Strategy in a Confusing Landscape

No Comments 02 October 2014 by

Small business owners may find themselves perplexed by the variety of opportunities to engage socially with consumers. Of course, it would be premature to suggest that any SMB needs an Ello marketing strategy. But there’s an advantage to be gained in keeping your marketing strategy attuned to the groups actively pursuing interests relevant to your business...

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Off the Block

At GoDaddy, CEO Blake Irving Searches for a New Domain

No Comments 30 September 2014 by

Irving has an ambitious plan to turn GoDaddy into a much larger, and more profitable, company. The strategy begins with the company’s 12 million domain customers and ends with a constellation of concentric services intended to serve an increasingly entrepreneurial, and distributed, global economy...

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Commentary

simple-apple-logo

Is Apple Pay Fixing a Problem Consumers Don’t Have?

1 Comment 29 September 2014 by

Paying with a credit card isn't broken. So mobile payments have to offer something greater than reducing my wallet by the atomic weight of a credit card. We're talking tangible benefits like skipping store lines, saving time, or monetary rewards. Without these benefits, I don't see how the masses will be compelled to change such an entrenched habit...

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On Location

LBMA Podcast: Google Outside, Urban Airship, and Thinknear’s Eli Portnoy

No Comments 26 September 2014 by

On the show: Geotargeted ads to help The Times Newseum; Weve is dead; Pigeonly’s Photopigeon; MoodMedia rolls out presence; and the strategy behind Macy’s committing 4000 stores to Shopkick...

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The New News

Will Local Media Consortium Save Lee From Knife’s Edge?

1 Comment 25 September 2014 by

Lee Enterprises is meeting its Chapter 11 debt obligations, recently stretched out debt payments at lower interest, and has cut expenses by $285 million — albeit at cost to editorial quality at the local and community levels. But with the company likely having done much of the cost cutting available, the pressure is on to keep increasing digital ad revenues...

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Off the Block

groupon

In Navigating Supply and Demand, Groupon Hopes for New Life

1 Comment 24 September 2014 by

During a presentation at BIA/Kelsey’s Leading in Local event in New Orleans Tuesday, Dan Roarty, vice president of local commerce at Groupon, positioned the company's deal marketplace as one part of a much more ambitious effort to create a platform that connects local supply and local demand well-beyond the confines of an email blast...

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Commentary

Selling to Small Businesses: Getting Your Pitch Past the Gatekeepers

No Comments 24 September 2014 by

Having better conversations with gatekeepers is one way to improve the sales process. Most inquiring sales reps tend to ask a gatekeeper when the decision maker will be available and then quickly end the sales call. This is a waste of a great opportunity to gather valuable intel. A gatekeeper can be your unwitting scout, giving you the information you need to better serve your prospective client...

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Off the Block

Ecommerce Companies Finding Success in Brick-and-Mortar

No Comments 22 September 2014 by

The move into physical retail has become a fashionable choice within New York’s growing ecommerce industry. Now, these firms are finding that industry watchers may have overstated the economic advantages of an online-only sales model particularly as new technologies allow retailers to reduce the footprint needed to generate sufficient revenue.

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Off the Block

Silicon Valley Looks to Put a Cloud Over Main Street

No Comments 19 September 2014 by

If you listened to folks in Silicon Valley, it seems like there’s never been a better time to run a small business. The data suggests otherwise. But as marketing automation spreads, SMBs are poised to become stiffer competition...

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