Commentary | Street Fight - Part 2

Off the Block

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GrubHub(s) vs. Uber(s) vs. Yelp(s): Making Sense of the Mayhem in Local Commerce

No Comments 07 April 2014 by

Last week, ride-sharing service Lyft announced that it had closed a $250 million round of funding to compete with Uber in what will likely become a capital-intensive — and noisy — race around the world. But the battle over transportation is just one example of a wider push by tech companies to reinvent traditionally offline industries by developing lightweight marketplaces...

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Commentary

Payment Technology: If it Ain’t Broke… Start an Entire Industry to Fix it.

No Comments 07 April 2014 by

Mobile payments is an exciting area of cultural and technological disruption, and at the same time a solution in search of a problem. Somewhere in all the excitement, we seem to have forgotten that paying for things with cash or credit card ain’t broke. We’ve been covering mobile payments closely on this blog and many [...]

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Commentary

Assess Your Clients’ Local Search Competition in Three Quick Steps

No Comments 04 April 2014 by

Local SearchCongratulations! You’ve just signed that hard-to-land client that’s been in your sales pipeline for months. Now the hard (or, I think, the fun) work begins. Where can you deliver the most value for this hard-earned client, right from Day One?

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On Location

LBMA Podcast: Facebook and Oculus, PayPal and Placed

No Comments 04 April 2014 by

Top stories of the week include Iconeme’s talking mannequins; Shyp shipped; Adtile’s kinetic ads for smart watches; AT&T shutting down its Alerts program; Pepsi’s unbelievable bus shelter; and Spacified’s matching service for pop-up store space.

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The New News

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Alternative Press Expands Hyperlocal Network Into Suburban Philly

No Comments 03 April 2014 by

Mike Shapiro began his hyperlocal news network The Alternative Press in three suburban New Jersey communities — including his hometown of New Providence — in 2008. TAP has now expanded to 30 communities in the state and Shapiro has decided to cross over into Pennsylvania with a site in Lower Providence, in suburban Philadelphia's Montgomery County....

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Commentary

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Hyperlocal Retail ROI: Identifying Low-Hanging Business Objectives

1 Comment 01 April 2014 by

Understanding where, when, and why consumers visit a location is invaluable data when it comes to driving sales and improving customer experience. Identifying the most valuable metrics amongst the vast data that can be generated with indoor analytics is often an overlooked, but critical first step in implementing these solutions...

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The New News

How a Connecticut Network Helps ‘Indie’ News Sites Bridge Revenue Gap

No Comments 28 March 2014 by

Networks of independent community news sites are growing up and expanding out, and one of the biggest is the three-year-old Independent Media Network, which provides multiple layers of services — in advertising, editorial, business and tech — to more than a hundred community and other news operations in Connecticut...

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On Location

LBMA Podcast: Bringing Big Data Down to the Moment

No Comments 28 March 2014 by

Top stories of the week include Disney World, the Weather Channel’s Weather FX ad platform, Cloak, Android Wear, the Exist app, TheLadders, PayRange, Indoo.rs, Gigwalk, What3Words and Digicash...

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Off the Block

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For Local Tech, Fragmentation Is a Problem to Solve — Not Avoid

No Comments 27 March 2014 by

There’s been a noticeable increase in the number of partnerships, ecosystem-driven startups, and overall coordination among the companies looking to help us buy and sell stuff in the real-world. The shift could have deep implications for existing companies, and may create new opportunities for a number of new startups...

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Streets Ahead

The Shifting Line Between Free and Paid Local Marketing Services

No Comments 26 March 2014 by

The manipulation of organic reach on Facebook is one of many examples of the shifting boundary between free and paid local marketing services. In “pure” local search, that boundary has tended to be relatively clear: look for a local business in your typical IYP and you’ll see sponsored listings at the top of the results page, followed by organic results. But that boundary is likely more clear to those of us who know what to look for than it is to the general user...

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