Commentary | Street Fight - Part 2

Off the Block

Order Ahead, Confusion at Counter: Square’s New App, and the Problem of Leading From Behind

2 Comments 15 July 2014 by

A clumsy experience with Square's new app points to a deeper challenge facing the tech industry as it takes aim at the way we buy and sell goods in the real-world: technology companies, in all their glory, can only lead from behind. As companies like Square look to not only automate existing behaviors, but introduce new ones, the gatekeepers to the future of retail are on the main streets and in the malls across America.

Continue Reading

Commentary

yelp-sticker

Why Yelp Is Steadily Becoming a Force in Local Data Aggregation

No Comments 14 July 2014 by

Unlike traditional aggregators like Infogroup, Acxiom, Neustar Localeze, and Factual, which provide basic listings for a very broad range of something like 20 million businesses in the U.S., Yelp is primarily focused on popular businesses — especially reviews of, and deals at, those businesses...

Continue Reading

Off the Block

Designing a New Value Proposition for Consumer Location Data

No Comments 11 July 2014 by

In a paper published earlier this month, a group of researchers tried to put a price tag on the personally identifiable information that flows from our mobile devices. The results shine a light on the unique challenges facing companies interested in mining location data, and the divergent paths of two tech companies that have built businesses around that information...

Continue Reading

On Location

LBMA Podcast: SnapChat Tests Location, MapCo’s Howard Curtis

No Comments 11 July 2014 by

Top stories of the week include: Google acquires Skybox Imaging; Aisle411 partners with Walgreens and Google; Robocat’s Thermodo weather keychain; Apple patents location-based security; and Ikea Russia builds a website inside of Instagram;...

Continue Reading

The New News

corner-media

With Acquisitions, Brooklyn’s Corner Media Grows Into a Regional Cluster

No Comments 10 July 2014 by

Publisher Liena Zagare's independent Corner Media network in Brooklyn has added three established community news sites in the borough to grow into a cluster of seven sites in a market of 1 million people. Street Fight recently caught up with Zagare to learn more about what her two acquisitions will mean for their neighborhoods and her company...

Continue Reading

Streets Ahead

Local Search Listings

Unmanaged Local Listings Hurt Consumers and Businesses Alike

2 Comments 09 July 2014 by

Google Maps and its competitors have become the most important pathways to brick and mortar businesses outside foot traffic and word of mouth. As one recent case indicates, an accurate Google Maps listing can be a matter of life or death for a local business. The company needs a stronger and more concerted effort to enlist the help of business owners to address this problem...

Continue Reading

Commentary

Assessing Yelp’s New Messaging Functionality

4 Comments 08 July 2014 by

Yelp recently rolled out a new feature that allows consumers to send and receive instant messages and interact with local businesses that have claimed their business page. While this isn't groundbreaking, it does put "social customer service" front-and-center on the reviews site...

Continue Reading

The New News

An Ex-Patcher Competes in Tim Armstrong’s Town

6 Comments 03 July 2014 by

Leslie Yager, who in three years rose from freelance writer for Aol’s Patch to the local editor of the network’s Norwalk and Wilton sites, was terminated in January as part of the company's sale to Hale Global. She turned around and, days later, launched her own news site which is already a strong competitor in her former boss's town...

Continue Reading

On Location

LBMA Podcast: Ubisense, ShopperTrak, and Pulsate’s Patrick Leddy

No Comments 03 July 2014 by

Top stories of the week include Chaotic Moon’s intern tracking software, JCDecaux augments cell signals at bus stops in Amsterdam, Audi lights up the World Cup, Garrett Camp hires well to build Reserve.com, HouseTab tries social and payments together and Slight is launched...

Continue Reading

Commentary

Data digital flow

Unlocking the Power of Passive In-Store Data Analytics

No Comments 02 July 2014 by

In the world of indoor location analytics there are two types for data collection: active and passive. Retailers have embraced active data via apps and are now testing beacons — but they should also consider the value that passive location data brings to the overall understanding of consumer behavior in-store...

Continue Reading

Nov. 4th in NYC: Local in the City!
Click here to SAVE $500 thru Aug. 1st.

Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Get your copy today!

When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly