Commentary | Street Fight - Part 2

Commentary

The Value of Measuring the Immeasurable In-Store Customer Experience

No Comments 18 September 2014 by

Consumer purchasing behavior is shifting from stores to online and retailers are seeing less shopper foot traffic into physical stores. Here are five ways brick-and-mortar retailers can utilize passive shopper behavior information in-store and across the enterprise to increase sales...

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Commentary

How Google’s Product Listing Ads Are Hurting Home Remodelers

No Comments 17 September 2014 by

In the name of a strong user experience and a better advertiser experience, Google’s product listings algorithm could be adjusted to better reflect the intent of homeowner search queries...

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Off the Block

In Apple Pay, Signs of a Digital (Payments) Divide

No Comments 12 September 2014 by

The belief that Apple Pay will turn the payments industry on its head draws on a long-held assumption in the tech industry that the Internet and the physical marketplace live by the same rules. In fact, these two marketplaces operate under much different dynamics...

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On Location

LBMA Podcast: AVG Acquires LocationLabs, Twilio CMO Lynda Smith

No Comments 12 September 2014 by

On the show: Heineken’s location-based loyalty rewards for small bars; xAd and IndoorAtlas raise rounds; InMobi partners with Factual on mobile ads; FUZ design brings us the bluetooth-enabled Noke padlock; MCX to launch the CurrentC wallet and Isis rebrands...

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Streets Ahead

Shopping cart on a navigation bar

Where Online Ordering of Local Products and Services Is Headed

No Comments 11 September 2014 by

Any local search site that sets its sights on powering transactions will need to take into account the broad range of consumer needs in the local space. But some products are likely much better suited to online purchasing than others...

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The New News

everyblock

Revived EveryBlock Looking to Work With Community News Sites

1 Comment 11 September 2014 by

EveryBlock is back in business under its new operator, Comcast. Re-launched in Chicago last January and in Philadelphia in August, it will be expanding to five more cities this year. Here, Comcast Local Media Director Paul Wright defends the old EveryBlock, and details new features of the resurrected data aggregator...

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The New News

How LymeLine Succeeds Against a 133-Year-Old Daily

1 Comment 05 September 2014 by

The community news site in southeastern Connecticut competes against a long-established daily and Sunday print and online newspaper — and is thriving. Publisher/editor Olwen Logan tells Street Fight how she does it...

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Off the Block

Boxscore: Apple Will Dominate Payments, Says Everyone Except Apple

No Comments 05 September 2014 by

A weekly recap of the week that was in local tech with a mix of news bits, analysis and hearsay.

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Off the Block

booker_logo

Booker Eyes New Markets, More Capital

No Comments 04 September 2014 by

Sixteen months ago, Bain Capital’s venture wing made a $27 million bet on Booker. Now, the company says its gearing up to raise another big round in order help propel it into a number of new appointment and class-based verticals and hold off a bevy of increasingly well-capitalized competitors...

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Off the Block

As IPOs Near, Tech Takes Another Crack at Small Business

No Comments 03 September 2014 by

A handful of upcoming IPOs will add fuel to an already-competitive small business marketing and technology industry. But the fundamental question is how these companies slow an already rapid rate of commoditization, and "build a moat" around their businesses to hold back the next wave of startups looking to grab market share in their wake...

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