This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Delta Airlines + Snapchat, Revel Systems & Punchh, OfferUp gets $119M, Hilton Hotels, IKEA’s Dining Club, Trackr + Alexa, and Neiman Marcus.
According to a new survey, SMBs are turning to social media more and more. But they may be doing it not just because they’re getting good results but also because they have better buying experiences with Facebook and others.
While still in its infancy, and not yet realized, the physical web will prove to be an asset to franchisees looking to connect, and engage with, potential customers from their surrounding neighborhood – without barraging them with untimely and irrelevant messaging.
Thanks to the recently refreshed Party With a Local app, this lonely planet of ours may become just a bit less so — or a least more social. “The idea … came from my own experiences of finding that a night out anywhere is better with a local, but it’s not always easy to meet locals,” CEO Dan Fennessy said of the service.
In last year’s State of Hyperlocal report, over half of our survey respondents said they were investing in mobile. Respondents also deemed their own company’s brand awareness as their biggest challenge, even more than proving ROI to customers. What investments will make sense in 2017? With your help, we’ll find out, and present the results at our upcoming Street Fight Summit NYC next month…
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Canada’s CN Tower + Aruba, Ping app for AirBnB, Lowe’s with more Robots, Here Maps, Kontakt.io, JCDecaux + Amatil.
Consumers’ relationships with media and mobile devices have changed. Advertising needs to change as well. The responsibility is with advertisers and their agencies and service providers to demand the granularity and specificity that you can only achieve with the targeted data you get from mobile advertising.
In December 2005, West Seattle Blog was a “personal project” with no news or advertising. A major windstorm that struck West Seattle and King County in December 2006 changed all that, and in the nearly 10 years since, WSB has become a highly regarded inspiration for independent digital community sites.
The mandate for brands is simple: manage data attributes as a crucial element of your location marketing strategy. But it’s not enough to create attributes. You need to constantly monitor the ever-changing nature of your business and your customers and be ready to act on your attributes as needed.
At a high level, the report, based on 37 million visits xAd observed on its platform from April 1 to June 30, gives us the inside track on which brands have been the most successful in driving foot traffic to their premises — and which brands have a way to go.