Commentary | Street Fight - Part 2

Off the Block

Boxscore: Apple Will Dominate Payments, Says Everyone Except Apple

No Comments 05 September 2014 by

A weekly recap of the week that was in local tech with a mix of news bits, analysis and hearsay.

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Off the Block

booker_logo

Booker Eyes New Markets, More Capital

No Comments 04 September 2014 by

Sixteen months ago, Bain Capital’s venture wing made a $27 million bet on Booker. Now, the company says its gearing up to raise another big round in order help propel it into a number of new appointment and class-based verticals and hold off a bevy of increasingly well-capitalized competitors...

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Off the Block

As IPOs Near, Tech Takes Another Crack at Small Business

No Comments 03 September 2014 by

A handful of upcoming IPOs will add fuel to an already-competitive small business marketing and technology industry. But the fundamental question is how these companies slow an already rapid rate of commoditization, and "build a moat" around their businesses to hold back the next wave of startups looking to grab market share in their wake...

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On Location

LBMA Podcast: Discovery Navigation, Digital Hacking in Real Life

No Comments 29 August 2014 by

On the show: Earshot and DoubleDutch raise money; Apple patents a car locator; Lay's partners with Uber for Uber Picnic; Vemory app launches; Stylebored pays cash for referrals; Omote’s living makeup; Netflix changes room color based on the movie...

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The New News

Buffalo Rising Holds Own Against Warren Buffett’s Daily

No Comments 28 August 2014 by

Buffalo, N.Y., is part of the New Urbanism that's helping to revive many old cities, and Newell Nussbaumer's Buffalo Rising is chronicling the Queen City's comeback. Here, Nussbaumer tells Street Fight how he did it...

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Off the Block

Why the Mobile Industry Needs to Address Its Data Problem

1 Comment 27 August 2014 by

Earlier this week, the Washington Post published a report detailing the widespread use of surveillance software by governments to track the movements of cellphone users both within and outside their borders. The news highlights yet another example of a dangerous schism developing in a data-driven advertising-technology industry between the reason consumers share data and the way it is eventually used...

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Commentary

yelp-sticker

The Art of Local Marketing: Becoming Selfie-Aware

No Comments 25 August 2014 by

The jury is still out on the new Foursquare's scalability and I've grown to like it. But it's no Yelp killer. For one thing, Yelp has 1000+ local ad sales reps — one of its biggest and most underrated assets. I've long been bullish on Yelp for that and other reasons. And in the past month, a few things have shed more light on Yelp's potential direction...

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On Location

LBMA Podcast: Amazon’s Local Register, Dealmaker Media’s CEO

No Comments 22 August 2014 by

On the show: Verve Mobile’s programmatic direct platform; VMBeacon brings mannequins to life; Cucalu confounds; Yahoo buys it’s 31st mobile company, Zofari; Glympse works on your wrist; and Gilbarco-Vedder Root teams with Verifone at the gas pump...

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The New News

Happenings Media Makes Lifestyle Content Pay — In Audience and Revenue

No Comments 21 August 2014 by

Sisters Tina Paparone and Angela Giovine are the founders of Happenings Media, which, in five years, has developed into an impressive network of digital lifestyle magazines. Street Fight recently caught up with Paparone to talk about how the duo bootstrapped their operation into a growing network of 23 magazines across the country...

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Streets Ahead

Traditional Businesses Still Failing to Reach Online Consumers

2 Comments 20 August 2014 by

An infographic from Marketecture offers a useful compendium of statistics pointing both to the great opportunity in local and the persistent gap between that opportunity and the actual practice of marketing by many small business owners...

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