Commentary | Street Fight - Part 2

The New News

How Seattle’s South King Media Grew From Hobby Into Profitable Mini-Net

1 Comment 07 August 2014 by

Southend was long dominated by "legacy" Robinson Newspapers, which last year was forced to consolidate its Southend print weeklies into one subscription product because of what it called "market forces," but kept its individual community websites. Meanwhile, Scoot Schafer's independent "pure-play" South King Media is profitable and growing. Street Fight caught up with Schaefer recently to talk about the different elements involved in successful hyperlocal publishing projects...

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Commentary

Mobile Local Apps: To Bundle or Not to Bundle

1 Comment 04 August 2014 by

Facebook last week made the contentious move to force its iPhone and Android app users to "fast switch" to the Messenger app for all future messaging. The outcome will be worth watching for anyone developing mobile apps. Local media players are increasingly faced with decisions about app functionality. That includes whether to unbundle features to specialized apps (think gas prices), or to federate within one...

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The New News

From Ad Biz to Hyperlocal: Duo Takes Flyer in Fayetteville, Profitably

1 Comment 04 August 2014 by

Today's digital community news publisher-editors are increasingly likely not to have had experience working for traditional journalism outlets. But that hasn't prevented them from making their mark — even when they're competing against platforms that have strong print resources. That's the case for Todd Gill and Dustin Bartholomew, co-founders of the seven-year-old independent Fayetteville (Ark.) Flyer. In this Q & A, Gill tells how he and Bartholomew achieved success in a market with a major print and digital daily newspaper...

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Streets Ahead

The Impact of Google’s Local Update Is Still a Developing Story

6 Comments 30 July 2014 by

Google seems to be experimenting with driving more traffic to its local competition, meaning that it’s more important than ever for a business to secure its presence across a broad base of directories. The value proposition of local SEO does not change in a fundamental way, given that Google has long used citation consistency as a prominent local ranking signal...

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Off the Block

shared

The Sharing Economy Goes Behind the Counter

No Comments 28 July 2014 by

We tend to think of the sharing economy as a consumer movement that helps us hail a ride or find a place to stay. But the basic logic driving the shift will soon start to impact the more mundane aspects of small business, allowing merchants to enjoy some of the advantages of scale that their larger competitors do...

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Commentary

How Customer Retention Plays a Key Role in SMB Marketing

2 Comments 28 July 2014 by

Approximately 60% of SMBs spend the majority of their annual marketing budgets on customer retention, because it delivers such a strong return on investment. Within customer retention, email marketing is considered the most effective digital marketing tactic, followed by social media and content marketing...

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On Location

LBMA Podcast: Bonnaroo’s Beacons, Autograph’s Henry Lawson

No Comments 25 July 2014 by

Top stories of the week include: Heineken’s @wherenext twitter service; Clear Channel launches its “Connect” platform; Petpace tracks the health of your pet; AdNear teams up with Mindshare for location targeting in Asia; Samsung launches “CentreStage” in BestBuy; Marriott launches LocalPerks; and Birchbox opens up a real-life store in SoHo...

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The New News

reporter

How Community Involvement Can Pay Off for Local Publishers

No Comments 24 July 2014 by

Commuter traffic tie-ups and convenience store holdups can't be the heart of a community news product. "Duty" coverage is still part of many sites' content menu, but, by itself, it can't build a solid relationship with community. The trick is to empower users "to take action to improve their communities"...

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Off the Block

store

Conference Notebook: Navigating a Future For Indoor Mapping

No Comments 23 July 2014 by

In a world overflowing with data, it’s ironic that the last bastion of opacity — the place about which businesses know the least — is also the place where we spend the majority of our money: the physical store...

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Off the Block

Yelp, Foursquare, and the Downsides of Mobile-First

No Comments 21 July 2014 by

In an era where the "mobile-first" motto borders on dogma for tech companies, the virtues of the desktop internet often are overlooked. While Yelp continues to benefit from desktop search, mobile-first Foursquare has struggled to sustain the explosive growth it saw early on — partly because its influence on the web ecosystem remains relatively weak...

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