We saw it with Pokemon Go and of course Snapchat. But the real glimpse of the mobile AR future came during Facebook’s recent AR-studded F8 conference keynote. The central message repeated by Mark Zuckerberg was that the smartphone camera is the new AR platform.
The fourth edition of Street Fight’s Local Merchant Report shows a continued movement to social media as a preferred marketing tactic among local merchants. They deem it their most effective tactic, so they’re increasing their spending. Analysis of the survey suggests that would-be marketing suppliers can help them integrate social with their own site and email campaigns, as well as assisting them with reputation management and reviews.
As the proximity industry grows, it’s important for brands investing in location and proximity to understand the differences between the various data points and technologies on the market. These differentiators can greatly affect how the proximity and location data is applied towards a brand’s marketing goals.
It’s fair to say the local marketing industry has been a little disappointed by the adoption of mobile payments. The combination of a sluggish hardware upgrade cycle and consumer reluctance appears discouraging. But there are catalysts on the near horizon.
Uniting your client’s instincts with actionable data from social media, keyword research, content analysis, and analytics creates a hyperlocal strategy to reach their most interested clients. There are four key strategies for marketing companies that want to take their clients beyond mere traffic increases to high ROI and conversion rates.
One of the earliest hyperlocal networks for parents is Macaroni Kid, which was founded by “recovering lawyer” Joyce Shulman and her husband, marketing entrepreneur Eric Cohen, in their community on Long Island in 2009. In this Q&A, Cohen talks about the company’s recent acquisition of also-well-established Stroller Traffic.
A couple of months ago I was helping a physical therapy business on the Google My Business Forum that was filtered out of the local results on Google because of the Possum algorithm update in 2016. In this case, the culprit was a completely different physical therapy business down the street (about a two minute walk away).
Surely small business owners belong to the class of ordinary users. Expecting them to invest the time and energy to become power users is a good way to guarantee that your user base will remain small. This realization could lead to a very different and more fruitful approach to product design for SMBs.
If done right, online reputation management can act as an early warning system for multi-location businesses, and can ultimately prevent long-term brand damage and reduce the risk of decreasing profits.
When machines around us communicate asynchronously in a meaningful way — in the service of the consumer — we’re likely to see some astounding outcomes. While the machines might not be chit-chatting with one another about the weather too soon, in Singapore it’s all being tried.