Street Fight Daily: SMBs to Spend on Social, Location for Holidays; How AI Can Help Revamp CPG Brands

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA

Reveal Mobile Predicts Big Holiday Season Ad Spend for SMBs, With Social, Location At the Top (Street Fight)
This coming holiday season, social, location-based advertising will dominate small business ad spend, according to a recent survey conducted by Reveal Mobile, a location-based marketing company. The survey also indicated that brands are increasingly comfortable with location-based tactics like geotargeting.

How GDPR Helps Consent Management Platforms (eMarketer)
CMPs collect and store customers’ consent data. This helps marketers keep track of when users do and do not give consent to have their data tracked. CMP providers are hoping that new data privacy regulations like the GDPR and the California Consumer Privacy Act will bolster demand for their products.

How AI Can Help CPGs Meet Millennial and Gen-Z Expectations (Street Fight)
Amitabh Bose: Last year, almost half of Amazon’s private-label sales were in consumer-packaged goods. Pre-Amazon, legacy CPGs once would’ve been the beneficiary of that demand. CPGs have struggled to evolve with younger consumer preferences. Here’s what I mean, along with ways AI can help them improve.

Programmatic Video and Mobile Grow Up (AdExchanger)
Programmatic dollars flowing to video and mobile have finally surpassed spend on desktop and banner ads. This year, mobile made up 53% of global programmatic spend by device, while video ads accounted for 51% of programmatic spend by format, according to Magna’s Programmatic 2018 report.

New Report Cites Skyrocketing Growth of Internal Agencies (Ad Age)
In news that’s surprising to no one, in-house agencies are on the rise. What is new, however, is just how much. The vast majority, or 78 percent, of members of the Association of National Advertisers have some form of in-house agency, according to a new report by the group, which surveyed 412 client-side marketers.

How Profitable Patch Is Automating Ad Buying (Digiday)
Patch, the hyperlocal news network started by AOL and now owned by Hale Global, is looking like an unlikely local news success story, with 2018 looking to be its third year of profitability in a row.

Instacart’s New $7 Billion Valuation Is a Bet on Grocery Delivery (Recode)
As Amazon has ramped up its Whole Foods grocery delivery service to 48 cities across the U.S., a common narrative has followed: The Seattle e-commerce giant will dominate in the grocery industry as it has done in other categories of online retail.

Which Chains Have the Most Loyalty Customers, and Why? (QSR Mag)
Location technology platform Foursquare, for the second year, decided to tackle the quandary for quick-service brands. The company approached the task by measuring what it labels “true consumer behavior,” based on location, which is a much different approach than common reports.