Street Fight Daily: Self-Service DSPs for SMBs, Local Media As Alternative to Ads on Facebook?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Ad Tech Abandoned the SMB Market (AdExchanger)
Ratko Vidakovic: Why, after nearly a decade, has the ad tech industry failed to produce a scaled self-service DSP for the SMB market? There are many reasons, but here are just a few.

As Brands Look Closer, Is Local News the Tortoise and Facebook the Hare? (Street Fight)
“An interesting thing is that Facebook has been a leader for so long [that] it’s become oversaturated on the buy side, and prices are going way up. There’s an opportunity for other vendors who can provide similarly granular audience information to seize some of that market share,” says Kitewheel CEO Mark Smith.

Amazon Prime Wardrobe Launches to All U.S. Prime Members (TechCrunch)
Prime Wardrobe, Amazon’s “try before you buy” shopping service first announced last summer, is officially out of beta and open to all Prime members in the U.S. as of today. The feature upends what has long been a drawback of online clothing purchases.

Topgolf Inks Deal with Vistar to Bring Programmatic to In-House Screens (Street Fight)
As of today, Topgolf will be working with Vistar to integrate a full ad serving digital signage suite, where inventory will be available through Vistar’s programmatic and digital-out-of-home (DOOH) exchange.

As Facebook’s Stock Soars, Here’s Why It Seems Safe from New Regulation (Fast Company)
As anyone who watched Zuck’s testimony knows, there didn’t seem to be even the least bit of cohesion in the stern messages delivered by the legislators.

Affinity Upgrades App to Help Sales Teams Manage Relationships Through Mobile (MediaPost)
The Affinity App 2.0 also detects emails in the inbox that require a response, along with emails the user has sent that require a response. It also sends updates to remind salespeople to not miss important emails.

Direct-to-Consumer Brands See Gains from Traditional TV (Digiday)
For many direct-to-consumer companies trying to diversify their marketing away from Facebook and into traditional media, TV stands as a new opportunity.

Snap Is Tech’s Black Sheep Again as Analysts Slash Expectations (Bloomberg)
Snap has fallen 8.1 percent over the past two trading days, the worst performer in the S&P Software & Services Select Industry Index over the period.