News & Analysis

Street Fight Daily: Self-Service DSPs for SMBs, Local Media As Alternative to Ads on Facebook?

by Joseph Zappa Share this  
Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Tech Abandoned the SMB Market… Amazon Prime Wardrobe Launches to All U.S. Prime Members… As Brands Look Closer, Is Local News the Tortoise and Facebook the Hare?…

News & Analysis

Topgolf Inks Deal with Vistar to Bring Programmatic to In-House Screens

by Stephanie Miles Share this  
Share this:

As of today, Topgolf will be working with Vistar to integrate a full ad serving digital signage suite, where inventory will be available through Vistar’s programmatic and digital-out-of-home (DOOH) exchange.

Case Studies

Case Study: Golf Center’s ‘Grizzly’ Check-Ins Build Loyalty

by Stephanie Miles Share this  
Share this:

At TopGolf, a golf entertainment facility with locations in Virginia, Illinois, and Texas, regional marketing director Scott McMahon says he was able to boost the number of Foursquare check-ins in 2011 by creating a “Grizzly” special that tied in with the company’s “Fun Doesn’t Hibernate” marketing campaign…

Subscribe to Street Fight Daily
Wake Up to the Latest in Location Tech

Don't Worry. We Don't Spam.