A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Square Launches Dedicated Point-of-Sale App And Service for Retail Merchants (VentureBeat)
Square has always wanted to be a part of the success of small businesses. Yesterday the commerce company announced it is launching dedicated tools for retailers to help manage inventory in multiple locations and across unlimited employees, all through the Square experience.
Swirl Debuts Direct Facebook Integration for Online-to-Offline Attribution (Street Fight)
Retailers using Swirl’s platform can now connect “verified” real world store visits to Facebook ad impressions and more accurately measure the direct impact that Facebook ad campaigns are having on the way consumers move around inside their stores.
Grubhub’s Sales Surge (WSJ)
GrubHub Inc.’s fourth-quarter earnings rose as the online food-ordering company expanded into new markets and attracted more customers. The company has laid out a bullish forecast for the quarter and year.
Newspapers Have High Level of Trust, But Will They Capitalize on It? (Street Fight)
Tom Grubisich: The key will be not how Facebook shares its revenues or tinkers with its news-feed algorithm. How successful newspapers are in achieving sustainability will depend on the richness of the connections they build with their audiences.
The Washington Post Rolls Out Customizable Content Ad Unit (Digiday)
Just about every publisher is doing editorial-like ads in some form or fashion. But getting people to click on native ads is another matter. The Washington Post is trying to solve for this with a new branded content ad format, called Post Cards. It’s the 10th product to come out of the Post’s R&D team.
InMobi Partners with Adsquare on In-App Audience Targeting Solutions (MediaPost)
Mobile ad platform InMobi on Wednesday said it’s partnering with mobile data exchange adsquare to create a suite of in-app audience targeting solutions for advertisers in Europe, offering brands access to InMobi’s global mobile consumer profiles.
Uber, Zipcar Sign Car-Sharing Deal (USA Today)
Car-sharing service Zipcar signed a deal to provide vehicles to ride-hailing app Uber, possibly portending additional future cooperation in the burgeoning field of mobility services.
Digital Wallets Still Seeking a Broad User Base (eMarketer)
Digital wallets have a long way to go to become part of everyday life. In a November 2016 survey by Finder.com, less than 10% of internet users said they use a digital wallet daily, while more than half (57%) said they have never used one.