LBMA Podcast: Pinterest Adds Location to Every Place Pin, Niantic Labs Raises $20M

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Pinterest Place Pins to add automatic location data; Niantic Labs raises $20 million from Google, Pokémon, and Nintendo; Australia’s Westfield malls and CommBank team up for beacon play; Drinkeasy SMS craft spirits delivery service; Onomichi map provides “cat’s-eye view;” MoveLoot does the heavy lifting; RetailNext acquires Pikato; Member news from Shoe Carnival; Tostitos Canada; and Gimbal + Phigital; plus, mapping America’s cursing.

Top Stories of the Week:

1. Pinterest — Place Pins to add automatic location data 6:05
2. Australia’s Westfield malls and CommBank team up for beacon play 8:55
3. Drinkeasy — text messaging service for craft spirits 12:00
4. Hiroshima tourism board — Onomichi offers cat’s-eye street view map 14:28
5. MoveLoot — Craigslist for second-hand furniture 17:15

Resource: Mapping swear words across America 20:32

LBMA Member News:

1. RetailNext acquires Pikato 23:44
2. Shoe Carnival teams up with SIM Partners 25:00
3. Niantic Labs gets $20 million from Google, Pokémon, and Nintendo 27:22
4. Tostitos Canada – #OpenUpTheFun Twitter campaign 28:27
5. Gimbal buys Phigital 29:54