December 2013 – Street Fight

Street Fight’s 10 Most Popular Stories From 2013

The Editors

Street Fight’s 10 Most Popular Stories From 2013

On this last day of 2013, here’s a look back at some of the Street Fight stories that really piqued your interest this year (at least as far as page views go). We’re grateful for all of your support this past year, and we look forward to bringing you more great content, research, and events about sustainable hyperlocal business models in 2014…

Street Fight Hosted Three Events in 2013 — Here’s What to Remember

Steven Jacobs

Street Fight Hosted Three Events in 2013 — Here’s What to Remember

Street Fight hosted three events in 2013, two in New York during the winter (thanks to Hurricane Sandy) and fall, and another in San Francisco in late spring. The programming for the events, and the stories flowing out of them, reflect the continued transformation of the local marketing industry and the emergence of a new, technology-driven local ecosystem. With the year coming to a close, here is a look back at the biggest stories that came out of Street Fight’s Annual Summits…

Street Fight Daily: Uber’s Street Fight, The Decline of Alt- Weeklies

The Editors

Street Fight Daily: Uber’s Street Fight, The Decline of Alt- Weeklies

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Uber, Taxis Engage in French Street Fight (Wall Street Journal)… How the Village Voice and Other Alt-Weeklies Lost Their Voice in 2013 (Al Jazeera America)… Foursquare Quietly Unlocks Its Own “Local Data Aggregator” Badge (Moz Blog)…

There’s a New ‘Local’ Industry in the Making

Steven Jacobs

There’s a New ‘Local’ Industry in the Making

Call it local media, marketing, or commerce — but the existing terminology and classifications used to describe the “local” industry simply do not fit anymore. What’s emerged in 2013 is a community of technology companies, organized around the idea of creating a better, more connected local marketplace…

Grading Street Fight’s 2013 Predictions

Steven Jacobs

Grading Street Fight’s 2013 Predictions

At the end of each year, Street Fight invites staffers, friends, and luminaries from the industry to share their predictions for what’s in store for the coming year. Today, we take a look back at some of the predictions for 2013 to see who nailed it and who missed the boat…

Hyperlocal Publishing: Who Stumbled, Who Was Nimble and What’s Next?

Tom Grubisich

Hyperlocal Publishing: Who Stumbled, Who Was Nimble and What’s Next?

The big story in hyperlocal publishing this year was the fall of corporate hyperlocal pureplays like Patch, and Everyblock — big bets that failed to reach sustainability. And so as we look to the New Year, a persistent question once again emerges for community news: when will publishers find a digital model that works?

Street Fight Daily: Uber CEO Taunts Critics, RetailMeNot’s Simple Success

The Editors

Street Fight Daily: Uber CEO Taunts Critics, RetailMeNot’s Simple Success

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Uber CEO Taunts Price Critics, Points to Airline “Surge Pricing” (GigaOm)… RetailMeNot Wins the Holidays by Not Overthinking It (PandoDaily)… Mobile: Preparing for the Third and Final Wave (Wired)…

Lessons Learned From the ‘Daily Deal’

Ed Braswell

Lessons Learned From the ‘Daily Deal’

According to a study conducted by Street Fight, the two most important factors for merchants evaluating hyperlocal marketing campaigns are the ability to attract new customers and ensure the right people are being targeted. Since daily deals are falling short in accomplishing this, what hyperlocal marketing avenues should local merchants explore?

Street Fight Daily: Apple Buys Hyperlocal Startups, Booze Brands Align With Taxi Apps

The Editors

Street Fight Daily: Apple Buys Hyperlocal Startups, Booze Brands Align With Taxi Apps

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Apple Acquired Mapping Firm BroadMap, Location-infused Evernote Competitor Catch (9to5 Mac)… Free Rides: Booze Brands Align With Transportation Apps (AdAge)… Foursquare’s New Money Means Facebook Isn’t Everything (Wired)…

When Will Big Retail Rethink Point-of-Sale? Sooner Than You Think

Steven Jacobs

When Will Big Retail Rethink Point-of-Sale? Sooner Than You Think

Revel Systems wants to bring the tablet-based point-of-sale model upstream and disrupt the entrenched cadre of existing business software providers, which generated billions in revenue last year. Revel’s founder Lisa Falzone, a Stanford grad and one-time hedge funder, spun the company out of an online ordering app in 2010. Since then, Falzone and her team have raised over $14 million in venture funding, and have activated over 5,000 accounts…

5 Tools Local Retailers Can Use to Build Digital Storefronts

Stephanie Miles

5 Tools Local Retailers Can Use to Build Digital Storefronts

The majority of local retailers — including those with basic websites that are optimized for mobile — still aren’t offering customers tools to browse listings and complete purchases with their smartphones. Here are five platforms that local businesses can use to quickly (and cheaply) set up digital storefronts where customers can purchase goods and services via mobile…