PODCAST: This Week in Location Based Marketing — McDonalds, Mondelez | Street Fight

On Location

PODCAST: This Week in Location Based Marketing — McDonalds, Mondelez

0 Comments 02 November 2012 by

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about how McDonalds is taking aim with Rovio’s Angry birds in China; Square makes its way north to Canada; Plus news from Gigwalk, Yelp and Yahoo + special guest Ed Kaczmarek, Director of Innovation and Emerging Technology at Mondelez International.

Episode 101

Recorded: October 28, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Lavahound works with Adidas and the New York City Marathon (8:48)
2. Square starts its international expansion and finally comes to Canada (12:02)
3. McDonalds is on a location marketing roll in China (with Rovio) and Denmark (15:55)
4. Find My Friends app will send location based email alerts (23:38)
5. Boxtcode launches in Australia and Asif and I are mixed on it (26:12)

Featured Guest
Ed Kaczmarek Director of Innovation and Emerging Technology at Mondelez International (34:08)

Funding / M&A News
1. Gigwalk closes $6M (44:30)
2. Yelp buys their European competitor Qype for $50M (47:00)
3. Yahoo! acquires Stamped (49:30)

Resource of the Week
Scientists Decode How The Brain Senses Direction & Location (54:15)

Subscribe to TWiLBM
iTunes
Audio feed | Video Feed


Denver, Colo. — March, 5th, 2015 — Learn from the pros, network with partners and clients, and ski! Don't miss our second annual event on this important topic.
EARLY BIRD TICKETS NOW $399!

Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.


See how brands compare in local presence across areas such as local SEO, data accuracy, social engagement and more. Presented by Where2GetIt and Street Fight. Click here to see the battle!

Free White Paper: Contextualization

Learn how to deliver better, revenue-driving consumer experiences. Download "Contextualization: Leveraging Location-Based Technology and Mobile to Drive Success for Brands."

Sponsored by Artisan Mobile.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly