It’s Valuable, But Is It Accurate? LBMA Report Shines Light On Marketers’ Location Data Issues

According to a new survey, while 77 percent of marketers think that location based data is valuable, only 66 percent of them feel that it is accurate. This is a troubling discrepancy indicating that there is a lot of work to be done in standardization and verification.

Street Fight Daily: Visa, Mastercard Back NFC, Skyhook Finds an Exit

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.MasterCard, Visa back smartphone payment (Financial Times)… In Mobile Location Tie-Up, Skyhook Wireless Sold to TruePosition (Recode)… Why the Web’s Biggest Players are Gobbling up Location-based Apps (Digiday)…

Street Fight Daily: Google’s New Small Business Tool, Why Top Amazon Exec Went To Groupon

A roundup of today’s big stories in hyperlocal content, commerce, and technologyGoogle’s Maps Engine Pro Aims To Help Small Businesses Visualize Location Data As Easily As They Make A Pie Chart (TechCrunch)… Why Amazon Prime’s Top Exec Bolted for a New Job at Groupon (ALlThingsD)… PaperG Brushes Off Competition From Google, Continues To Grow Profitably (PandoDaily)…

PODCAST: This Week in Location Based Marketing — McDonalds, Mondelez

In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about how McDonalds is taking aim with Rovio’s Angry birds in China; Square makes its way north to Canada; Plus news from Gigwalk, Yelp and Yahoo + special guest Ed Kaczmarek, Director of Innovation and Emerging Technology at Mondelez International…