Mondelez International | Street Fight

It’s Valuable, But Is It Accurate? LBMA Report Shines Light On Marketers’ Location Data Issues

Nicole Spector

It’s Valuable, But Is It Accurate? LBMA Report Shines Light On Marketers’ Location Data Issues

According to a new survey, while 77 percent of marketers think that location based data is valuable, only 66 percent of them feel that it is accurate. This is a troubling discrepancy indicating that there is a lot of work to be done in standardization and verification.

Street Fight Daily: Google’s New Small Business Tool, Why Top Amazon Exec Went To Groupon

The Editors

Street Fight Daily: Google’s New Small Business Tool, Why Top Amazon Exec Went To Groupon

A roundup of today’s big stories in hyperlocal content, commerce, and technologyGoogle’s Maps Engine Pro Aims To Help Small Businesses Visualize Location Data As Easily As They Make A Pie Chart (TechCrunch)… Why Amazon Prime’s Top Exec Bolted for a New Job at Groupon (ALlThingsD)… PaperG Brushes Off Competition From Google, Continues To Grow Profitably (PandoDaily)…

PODCAST: This Week in Location Based Marketing — McDonalds, Mondelez

Asif Khan

PODCAST: This Week in Location Based Marketing — McDonalds, Mondelez

In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about how McDonalds is taking aim with Rovio’s Angry birds in China; Square makes its way north to Canada; Plus news from Gigwalk, Yelp and Yahoo + special guest Ed Kaczmarek, Director of Innovation and Emerging Technology at Mondelez International…